It's not so much the style as it is the celebrity endorsements that attract people to the brand. You got Beats by Dre, Beats DiddyBeats by P Diddy, Beat Heartbeats by Lady Gaga, etc. People also see celebs like Lebron, Katy Perry, Justin Bieber, Lady Gaga, and Kobe wearing them and they want to buy one as well.
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Beats Acquisition Boosting Apple's 'Coolness' Factor Among Young Consumers
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It's not so much the style as it is the celebrity endorsements that attract people to the brand. You got Beats by Dre, Beats DiddyBeats by P Diddy, Beat Heartbeats by Lady Gaga, etc. People also see celebs like Lebron, Katy Perry, Justin Bieber, Lady Gaga, and Kobe wearing them and they want to buy one as well.
At my University and at pretty much all the local gyms you see people with two types of headphones. Either they are wearing the earphones that came with the iDevice or if they're wearing some type of premium headphones then they're usually using Beats.
Add in that the majority of celebrities and athletes people see on TV are using them too.
I've personally never owned a pair and don't care to since the only place I listen to music with earphones usually is in the gym. But the genius of this acquisition cannot be denied. Beats might as well be the Apple of headphones.
What I do find ironic is that a lot of Apple fans are moaning about them being overpriced and people just paying for the name when we're always accused of paying the "Apple tax" for our products even though Windows and Android can perform most of the same tasks.
Add in that the majority of celebrities and athletes people see on TV are using them too.
I've personally never owned a pair and don't care to since the only place I listen to music with earphones usually is in the gym. But the genius of this acquisition cannot be denied. Beats might as well be the Apple of headphones.
What I do find ironic is that a lot of Apple fans are moaning about them being overpriced and people just paying for the name when we're always accused of paying the "Apple tax" for our products even though Windows and Android can perform most of the same tasks.
Agreed, it's gotta be around ear or in-ear for me.
Around ear for the edit suite, and in-ear for the iPod/cell phone.
Can't stand on-ear as well. I prefer to use custom IEMs. Subtle, noise blocking, no leakage, and amazing fidelity. Of course over-the-ear headphones when at home.
Oh, absolutely they will leak to the outside, and vice versa. That sounded like the type VenusianSky was using, hence my comment. So, definitely not for you if you want a closed type.
It is not. Apple does a lot of R&D, and if Macs were not the best computers in the overall hardware+software package, I would not bother with them.
Well, we have to remember that APPLE is BEATS now and vice versa.
On the other hand, the quality and popularity of Apple products are rather established.
The popularity of Beats is established, but the quality is left up to debate.
lol, love it! I love Eazy E! You must listen to Rap?
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I guess Dre or Iovine weren't "checked", write Apple a letter and make a support group. Sounds like you needs one, or simply get over it.
Obviously you didn't want to move on, also I'm not going to do your work for you if are arguing about Android devices you should know the basics. If you don't know about basic flagship Android devices, what are you doing arguing about Android devices?
Everyone knows that Samsung Devices come full of bloatware and take up a lot of the storage that they claim in advertising.
G3, z2 have larger screens, and more ram way better battery life even the g2 has better battery life than the s5.
G3 has better resolution.
If you don't know these things already then you have no business talking arguing with me about Android devices. I'm an iphone guy and even I know these basic things.
I'm not your info finder, I'd buy an ipad or even a base model surface 3 before I think about a galaxy note.
I actually agree with you,
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Uh, "the best" is subjective based off of need, want and opinion. Apple doesn't make the best anything in some people's eye, and now they are just racist, sexist, unethical and overpriced... to some.
Ill still over pay for an iPhone because I don't like Android.
Ill still over pay for a rMBP because I do not like Windows for personal use.
I believe it was stated in one of the news conferences that they have no plans to alter the Beats hardware "division". So, the acquisition does point more to getting some brain trust (for what I have no idea) and a quick jump into streaming than to alter Apple's headphones in any way. Or Beats'.
Time will tell, of course.
To each his or her own. I use a Grado SR325 with a Class A headphone amp/DAC connected with a fibre link to my iMac. Heaven. Not the stuff one connects to an iPhone. With that I use a pair of AKG K375 in-ears. We can all just guess why Apple deemed it strategically important to purchase Beats. I'm not qualified to have an opinion on this.
Yeah, and I wouldn't be surprised if Beats provided them custom high quality headphones that aren't available retail and then just have those celebs do photo shoots and public appearances with the consumer crap. Either that, or they don't even use Beats brand headphones at all.
I'm kinda mixed on the acquisition. I do think Apple could have easily made headphones and a good streaming service. I also don't see what Tim sees in Iovine or Dre. Spending 3B on something that you could have done yourself does seem like a waste of shareholder money.
That being said, I do see a lot of synergy here. Apple already sells many of the products Beats makes and the speakers and headphones fill a missing niche in Apples product line. I have used both Spotify and Beats extensively and Beats is a fantastic service. It has some issues... it's missing a few artists that I like (Led Zeppelin really stood out to me), it's lacking a desktop version, and it doesn't have the ability to queue up songs. These are issues that I fully expect Apple to address. That aside, Beats streaming has the most potential of anything in music right now. It's got the best UI by a mile and its emphasis on curation is great.
I fully expect Apple to make well over 3B on the streaming service alone, they also get a profitable speaker and headphone business, and there's one less competitor for them to deal with. I also fully believe that if Apple had made their own streaming service they would have made well over 3B on it.
So good decision? Bad? Honestly that probably depends on how you look at it. Had Apple been proactive in this shift to streaming and launched a service a long time ago then we wouldn't be having this conversation. Hindsight is 20/20 though and at this stage it makes a lot of sense to acquire and get going as quickly as possible. Beats gives them the best platform to do this (at a reasonable price) and adds speakers and headphones as icing on the cake.
That being said, I do see a lot of synergy here. Apple already sells many of the products Beats makes and the speakers and headphones fill a missing niche in Apples product line. I have used both Spotify and Beats extensively and Beats is a fantastic service. It has some issues... it's missing a few artists that I like (Led Zeppelin really stood out to me), it's lacking a desktop version, and it doesn't have the ability to queue up songs. These are issues that I fully expect Apple to address. That aside, Beats streaming has the most potential of anything in music right now. It's got the best UI by a mile and its emphasis on curation is great.
I fully expect Apple to make well over 3B on the streaming service alone, they also get a profitable speaker and headphone business, and there's one less competitor for them to deal with. I also fully believe that if Apple had made their own streaming service they would have made well over 3B on it.
So good decision? Bad? Honestly that probably depends on how you look at it. Had Apple been proactive in this shift to streaming and launched a service a long time ago then we wouldn't be having this conversation. Hindsight is 20/20 though and at this stage it makes a lot of sense to acquire and get going as quickly as possible. Beats gives them the best platform to do this (at a reasonable price) and adds speakers and headphones as icing on the cake.
"And these children that you spit on as they try to change their worlds; are immune to your consultations, they're quite aware of what they're going through." -David Bowie, Change
I bet good money that an acquisition like that of Beats is in Steve's playbook and they are following this to keep with the current youth generation.
Some may hate hip-hop and keep listening to Peter Frampton between replacements of vinyl player needles but others are moving on.