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Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition

I think there's at least some chance this was about acquiring Iovine for the board, and potentially to be a public replacement for Jobs' vision. He's been amazingly successful in 2 industries, is an amazing negotiator (ask Noel Lee from Monster), and brings along a business with several products that are a good fit. The beats headphones may not be good, but they already sell like crazy in apple stores. The mog streaming service has licenses negotiated before the music industry figured out they were screwed. Those two things alone are enough. Throw in Iovine on the board and it seems to me to be a no brainer.

Plus you have to love that Apple's making Dre a billionaire.
 
flatfoot99 said:
watch the video, you cant put out a video of yourself drinking and swearing and expect to be taken serious in the corporate world.
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Failure to address my statement by making a silly excuse. So that excuses the racism then?

ps:Of course I've watched the video, and it has sweet frack all to do with the product. A video leak of a man celebrating a deal with his friends in a state of inebriation, big ****** deal.
 
So glad most of the racist critucs posting here aren't in charge of anything Apple operations. Dre and Cook will continue to make their brands billions while you schmucks will keep bitching.
 
flatfoot99 said:
Ok.. so Iovine is the brains of the operation? He must of nearly had an aneurism when He saw the video of Dr Dre surrounded by his entourage cursing, sippn Heinekin and bragging about the deal thats not even official yet. Throw in some slick dance moves from whoever that actor is and you have some serious entertainment.
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It's a leaked video of the guy celebrating with his friends, including Tyrese, no doubt on the same day the news began to leak about the deal. Although it'll be interesting to see if the premature celebrating was exactly that, or whether Apple walk away from the deal given how they like to control things and have a level of secrecy.
 
bluboi917 said:
So glad most of the racist critucs posting here aren't in charge of anything Apple operations. Dre and Cook will continue to make their brands billions while you schmucks will keep bitching.
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You need to stop with weak attempts to try and turn this into a racist issue.

If a person from ANY Country/Race/Colour made this video I'm sure people would feel the same.

http://youtu.be/s2e5ZibypDk

If a White Man Born and Bred in the UK made the exact same video, I'm sure virtually everyone would be equally horrified.

It's nothing about race/skin colour, it's about how the person is/acts as an individual.
 
Two pages after my initial post and not a single person here has even been bothered to provide evidence that the transaction has taken place - you know, an actual press release from Apple. Idiotic speculation by numerous posters providing ZERO evidence to back up the claim of Apple purchasing Beats.
 
TreyCox said:
I just don't know how Tim could manage Apple without all of the members of MacRumors and their opinions. :rolleyes:

There is obviously a good reason for this acquisition or it wouldn't be happening.
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Cook is smart but wrong acquisitions happen all the time in this world...
Being on AAPL board exposes by definition but it does not make AAPL senior exec best managers of their generation by definition. Statistically speaking it is probably safe to say they are not smartest people ever, so why would their reasons be best ones ?
I suppose banker in the middle trying to convince them to buy has a better reason...
 
RebornProphet said:
It's a leaked video of the guy celebrating with his friends, including Tyrese, no doubt on the same day the news began to leak about the deal. Although it'll be interesting to see if the premature celebrating was exactly that, or whether Apple walk away from the deal given how they like to control things and have a level of secrecy.
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Its not a leaked video when you put it up on your own facebook page... its just being unprofessional.

I could see a young kid who came up with a great idea with some start up company and scooped up by Apple getting carried away and acting like that, but a grown man who's been in the business for quite some time just looks silly.

Obviously someone else agrees as thats why the video disappeared so quickly.
 
According to Forbes Dre only owns 25% of Beats so he'll be getting around $800 million from this deal if the news are legit, make that $480 MIL after state and federal taxes so even with his pre-acquisition fortune he won't be the first hip-hop billionaire.

This deal must make heck a lot of sense for Apple, there's gotta be more to it than what we know, company direction or a new approach for iTunes, there are many possibilities out there, i'm just wondering what kind of negotiations would put Apple in a place to actually pay $3.2 billion.
 
flatfoot99 said:
Its not a leaked video when you put it up on your own facebook page... its just being unprofessional.

I could see a young kid who came up with a great idea with some start up company and scooped up by Apple getting carried away and acting like that, but a grown man who's been in the business for quite some time just looks silly.

Obviously someone else agrees as thats why the video disappeared so quickly.
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I can see your point, in the business sense it does come across as somewhat disrespectful and unprofessional.
 
0xyMoron said:
According to Forbes Dre only owns 25% of Beats so he'll be getting around $800 million from this deal if the news are legit, make that $480 MIL after state and federal taxes so even with his pre-acquisition fortune he won't be the first hip-hop billionaire.

This deal must make heck a lot of sense for Apple, there's gotta be more to it than what we know, company direction or a new approach for iTunes, there are many possibilities out there, i'm just wondering what kind of negotiations would put Apple in a place to actually pay $3.2 billion.
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-selling exclusivity
-brand re use for other portable / audio products
-"Beats" package on itunes
-"Beats" label in cars

It does not mean it is not overvalued...
 
so I had some pretty well-thought out concerns to bring up in the thread, but I see that the trolls are out in full-force, ready to call anybody racist who might question the deal. My apologies beforehand. I confess that I've noticed I don't own a pair of Beats at the present time..... my racism might be confirmed.
 
orioncrystalice said:
so I had some pretty well-thought out concerns to bring up in the thread, but I see that the trolls are out in full-force, ready to call anybody racist who might question the deal.
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Go ahead, give us your concerns. God knows the thread could do with some non-superficial posting.

But there is definitely a lot of... erm... racial profiling going on here, with regular references to 'urban' and 'ghetto' and 'hip hoppers'. And there seems to be a widespread desire for Apple to stay aloof from this market segment.

I get the impression that Sennheiser/Bose are 'good' primarily because they're bought by morally upstanding white male retirees who listen to The Eagles and Mozart with their eyes closed and making that 'finger pyramid of intense concentration' while sitting in their study on their favourite Herman Miller chair. Pipe and loyal dog at feet both optional.
 
0xyMoron said:
According to Forbes Dre only owns 25% of Beats so he'll be getting around $800 million from this deal if the news are legit, make that $480 MIL after state and federal taxes so even with his pre-acquisition fortune he won't be the first hip-hop billionaire.
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800 or 1,000 million, it's still more money most people could dream of making. Don't try to diminish what is a genuine American Dream success story by fixating on the terms of the deal which we are not fully privy to or how it may affect the course of Apple. Try being positive and be happy that someone made it in today's world using his creative talent and business savvy.
 
roland.g said:
Yes. And you missed it quite a while ago. However, a mirror is a paradox of revelation and actually assists delusion. There are multiple variables that invalidate the image.
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Your psychobabble has no place in this racist thread... ;)
 
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mojolicious said:
Go ahead, give us your concerns. God knows the thread could do with some non-superficial posting.

But there is definitely a lot of... erm... racial profiling going on here, with regular references to 'urban' and 'ghetto' and 'hip hoppers'. And there seems to be a widespread desire for Apple to stay aloof from this market segment.

I get the impression that Sennheiser/Bose are 'good' primarily because they're bought by morally upstanding white male retirees who listen to The Eagles and Mozart with their eyes closed and making that 'finger pyramid of intense concentration' while sitting in their study on their favourite Herman Miller chair. Pipe and loyal dog at feet both optional.
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Doesn't Bose have kind of the same reputation as Monster? Overpriced marketing for junk. I don't know, I haven't really shopped around for stereo equipment for ages. My last system I bought was an Onkyo 7.1 receiver and a set of 7.1 Polk speakers, but this was 5 or 6 years ago to power my projector setup in my basement.

I can't freakin stand the Beats headphones though, they have got to be the absolute stupidest looking thing I've ever seen anyone wear. I wear my tiny little Jaybird bluetooth headphones when I'm in the gym, which allows me to box, jump, lift, sprint, etc without missing a beat (no pun intended). Then I look and the guy next to me has those stupid huge beats headphones and wonders why he can't get a good workout when his head is hitting every piece of equipment in the gym.

Those beats headphones just seem like the epitome of showing off your wealth, and nothing more. Just like having ten huge gold chains around your neck, or drinking expensive wine.
 
WallToWallMacs said:
Two pages after my initial post and not a single person here has even been bothered to provide evidence that the transaction has taken place - you know, an actual press release from Apple. Idiotic speculation by numerous posters providing ZERO evidence to back up the claim of Apple purchasing Beats.
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You are expecting a logical, we'll thought out post here? Good luck. :)
 
Trapezoid said:
I get what you're saying but what disqualifies Beats from being a great product? They have 1BN in sales, own almost 50% of the market, and are growing.

I get that a lot of people on MacRumors don't like Beats headphones, but the numbers speak for themselves.

Beats is huge right now. I see no problem with Apple acquiring a company that's actually moving up.

google bought Nest and Motorola. I don't think there was this much criticism for those. Apple is the company people love to hate.

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Why does beat not have great technology?

I didn't take him to mean within Apple's culture, because he would have said that if he meant that.

Iovine IS an asset, regardless of who hates that a 45+ year old still wears a cap.
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You dared to mention the words "Technology" in tandem with beats?

Perhaps best summed up by this article..

http://sandrarose.com/2011/11/audiophile-calls-beats-by-dre-headphones-extraordinarily-bad/

http://lifehacker.com/are-beats-by-dre-headphones-any-good-1509805994
 
iolinux333 said:
I invite you to find an android phone, install the free app, notice what happens, and then come back and apologize
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I installed the app, opened up play music, played still d.r.e. (felt it would be right), set the preset to hiphop and noticed a difference a sound. not anything that made my jaws drop and say wow superb, in fact it sounded tinny to me.

With that being said, I'm not an audiophile and two my phone is the m7 which, ironically enough has beats integration.

Every review out there on the m7 talks about how great the BoomSound is. Apple knows what they're doing.

Saying an app makes sound quality superb is subjective, including my saying boomsound sounds great Period.

But again, this is about making money for apple, and that they will.
 
Beats has the same business plan as Apple: market overhyped and overpriced product to status-fixated consumers. That's why this is really bugging you guys, if you could admit it to yourselves. When I joined Macrumors, Apple was a great company making smart products. Now they are the equivalent of Beats, and the acquisition makes perfect sense. Of course I am migrating away from everything Apple in my media business, but that's beside the point. It's all about selling bass-hyped headphones these days. Next step: Mac Pros in solid gold, worn on a gold chain around the neck.
 
cdmoore74 said:
This site went from hating Samsung to hating Beats overnight. Impressive!
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You have made an interesting point there.

Can you imagine. I think we all can..... What comments on these forums would be if the news was "Samsung buys Dr Beats"
 
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