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Hip-hop is mainstream. Rock is dead. Indie got boring. This is a great move.
 
Attack the source instead of the content? What does that prove? You can Google and find other objective reviews from other companies too...

No... just trying to give you an hint... you want to look at reviews? Look at people who specialize in that field! Another clue... google reviews from audiophile magazines on what they say about this.
 
It makes perfect sense why Apple is buying Beats. Apple could have bought Bose, or just about any other headphone manufacturer. But they went for the most popular, not the best in some peoples eyes, but the most popular. You can't walk into a gym, school, airport, beach, downtown area, without seeing someone with Beat's headphones. Its $$$ and lets be honest, thats what it's all about these days. How to make more money. 3.2B is nothing for Apple to aquire a huge money maker. With Dre and Iovine still overseeing things it sounds like, hopefully the headphones will continue on a strong path. I'm ready for an iTunes revamp. I hate the layout since it's changed.

Bring on Beat's by Geeks
 
It makes perfect sense why Apple is buying Beats. Apple could have bought Bose, or just about any other headphone manufacturer. But they went for the most popular, not the best in some peoples eyes, but the most popular. You can't walk into a gym, school, airport, beach, downtown area, without seeing someone with Beat's headphones. Its $$$ and lets be honest, thats what it's all about these days. How to make more money. 3.2B is nothing for Apple to aquire a huge money maker. With Dre and Iovine still overseeing things it sounds like, hopefully the headphones will continue on a strong path. I'm ready for an iTunes revamp. I hate the layout since it's changed.

Bring on Beat's by Geeks

I just want to say Beats by Geeks would be a cool idea. Especially if they could collaborate with Video game, and comic book companies to have some themed headphones. Beats might be too bassy for me, but they look good. I could probably be convinced to buy with the right nerdy theme to them.
 
Oh shut up. You clearly have never listened to good rap music. Is there bad rap music? Of course there is. Is bad rap music sometimes popular? Of course. Can you really say anything different about other gneres of music? Is there bad pop, country, alternative, electronic music? YES. Just because you have a narrow minded view of what constitutes music, don't belittle entire genres or fans of that genre. You just sound pretentious.

Now there's a first, both the words good and rap in the same sentence. :p

I wonder if Apple will integrate Beats audio into the iPad's? If the streaming service is the reason behind this deal then Apple has lost the plot or maybe they are losing their leverage. I remember reading something to the effect when Eddy Cue was part of some music negotiation and he just put his feet on his desk and and quipped, "yeah it great to be Apple".
 
No... just trying to give you an hint... you want to look at reviews? Look at people who specialize in that field! Another clue... google reviews from audiophile magazines on what they say about this.

I only posted reviews because the person I quoted posted a subjective article where some lifehacker author said they're bad.. It was to show that if you look you'll find people who like it and people who dont. in other words, its subjective! You can't tell me I don't like what I hear, just like you can't tell an audiophile that they like what they hear.

At the end of the day, beats owns the market for headphones and has software too Apple is in the business of making money, and beats will make them money. There's too much searching for some ulterior motive.

Apple doesn't care what macrumors thinks. They care that teenagers to grandma's are buying beats products and that beats had a billion in sales.
 
Hip-hop is mainstream. Rock is dead. Indie got boring. This is a great move.

Is that some US point of view? I can not name any other region in the world where hip hop is mainstream : Asia, nope, Middle East no way, Africa, not the case, Europe, hopefully not. The more I think about it, the more it looks like a US acquisition for US people.
 
It makes perfect sense why Apple is buying Beats. Apple could have bought Bose, or just about any other headphone manufacturer. But they went for the most popular, not the best in some peoples eyes, but the most popular. You can't walk into a gym, school, airport, beach, downtown area, without seeing someone with Beat's headphones. Its $$$ and lets be honest, thats what it's all about these days. How to make more money. 3.2B is nothing for Apple to aquire a huge money maker. With Dre and Iovine still overseeing things it sounds like, hopefully the headphones will continue on a strong path. I'm ready for an iTunes revamp. I hate the layout since it's changed.

Bring on Beat's by Geeks
So what happened to Jony Ive frequent statements that Apple build the best products they can? Beats headphones are overpriced and poor quality. They only sell because of the anti-establishment brand image. How will they keep that as part of Apple? I agree with the people above, this acquisition makes no sense. They should have acquired Bose or Sony which would bring seriously good products and lots of tech knowledge and patents.
 
Gearing up to take over Tim's spot. At least Dr. Dre is more innovative than Tim. Cook has done nothing except release iPhone (x), iPad (x) and OS X.
 

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What's really sad is people thinking this is a good idea because it will make Apple popular with urban youth.

If this turns out to be true all I can say is Jony please retire while you still have some integrity left (and before the ship sinks).

You know Apple is (allegedly) making a bad move when even Rogifan is criticizing it.
 
It makes perfect sense why Apple is buying Beats. Apple could have bought Bose, or just about any other headphone manufacturer. But they went for the most popular, not the best in some peoples eyes, but the most popular. You can't walk into a gym, school, airport, beach, downtown area, without seeing someone with Beat's headphones. Its $$$ and lets be honest, thats what it's all about these days. How to make more money. 3.2B is nothing for Apple to aquire a huge money maker. With Dre and Iovine still overseeing things it sounds like, hopefully the headphones will continue on a strong path. I'm ready for an iTunes revamp. I hate the layout since it's changed.

Bring on Beat's by Geeks

Probably Beats is a strong brand in the US, I can not remember the last time I saw this red b on the street in western europe... I am not very sensitive to this kind of attributes I have to say though
 
So what happened to Jony Ive frequent statements that Apple build the best products they can?

They haven't created a product with this acquisition yet.

Beats headphones are overpriced and poor quality.

Your opinion, not every ones.

They only sell because of the anti-establishment brand image.

Where'd you get that from?

How will they keep that as part of Apple? I agree with the people above, this acquisition makes no sense. They should have acquired Bose or Sony which would bring seriously good products and lots of tech knowledge and patents.

See my first part above.
 
Which is what many people would say about apple.

This discussion does nothing to change that perception - it's just that now it seems that some people are concerned that the fashion value of their apple products, might be degraded by the association with Beats and Dr. Dre.

A fair comment, if it wasn't for the fact that headphones are nothing like computers and phones. When your device has one sole use (listening to stuff), pretty much the only 2 things that matter are comfort and sound quality. Beats don't really do very well at either for their price.

I do see where you're coming from, but unfortunately the comparison between PCs and headphones don't work out.
 
You dared to mention the words "Technology" in tandem with beats?

Perhaps best summed up by this article..

http://sandrarose.com/2011/11/audiophile-calls-beats-by-dre-headphones-extraordinarily-bad/

You dare to send me to look at offensive articles that begin:

SandraRose said:
It’s ***** wit Dre Day over at The NY Times

And continue:

SandraRose said:
If you’re a black male, you probably own one of these sleek $300 headphones just because you will buy anything a celebrity endorses.

And you expect me to take your opinion seriously? Really?!

Dr. Dre has amassed a fortune the likes of you and I can only dream of. And he's done it through hard work over many years, using his business acumen and talent. Pure and simple.

As a black male I have to say I'm dismayed by the racist undertones and comments surrounding this story - both here on Macrumors and elsewhere on the net. That the saintly white Apple brand can't possibly be 'tarnished' by a black man. Even though that black man probably has a net worth of over $500 million and has more business savvy in his little finger than many others.

Oh well - I guess some things will never change.

RTP.
 
You dare to send me to look at offensive articles that begin:



And continue:



And you expect me to take your opinion seriously? Really?!

Dr. Dre has amassed a fortune the likes of you and I can only dream of. And he's done it through hard work over many years, using his business acumen and talent. Pure and simple.

As a black male I have to say I'm dismayed by the racist undertones and comments surrounding this story - both here on Macrumors and elsewhere on the net. That the saintly white Apple brand can't possibly be 'tarnished' by a black man. Even though that black man probably has a net worth of over $500 million and has more business savvy in his little finger than many others.

Oh well - I guess some things will never change.

RTP.

Exactly. Those ridiculous articles were supposed to be taken seriously because the headline was "audiophile says they're bad"

Gimme a break.
 
Maybe in the US but not here in Europe where it is very much a niche. Dance music is the most popular here.

Yup! That rage music I listen to during those most gruesome car accident videos I see on youtube. I know it's not the US when I listen to that crap.
 
Now there's a first, both the words good and rap in the same sentence. :p

When people say this, I just wonder what kind of music have you been exposed to? I personally would call myself in eclectic in musical preference, but even in genres I don't really listen to, I can appreciate the skill and talent of the artists. I can definitely understand that someone could find 2 Chainz to be a terrible artist (I can't stand him), but I don't see how anyone could listen to the Beastie Boys, Nas, Common, Lupe Fiasco, Kendrick Lamar, etc. and think "Wow, these people aren't talented at all."
 
Why wouldn't it? Shoddy headphones whose only redeeming factor is the name "beats" on it.

And Dr... is seriously an affront to people who worked hard to earn that!

As someone said here earlier... Google buys Nest and Apple buys beats. Who would have thought Google would make the classy choice in choosing an acquisition thats both innovative and functional?

I hate to say this and have refrained from saying this before but now Its hard to resist.."Steve Jobs would never have touched that brand with a stick"!

You say its about the music subscription service? Then Pandora or Spotify would have been a better or yet the best choice!

I'm not a fan of Beats headphones either, I don't own any and aren't looking to buy them, but they were already in the apple store.
http://store.apple.com/us/iphone/iphone-accessories/headsets

But it seems it was o.k. with people for apple to sell high priced junk, because it wasn't quite so closely associated with apple, it didn't change their perceived fashion value of apple products.

Pandora isn't an on-demand streaming music service and was Spotify available? What was the asking price and would people like the EU Commerce Commission be happy with Apple owning both iTunes and the dominant streaming platform?
 
Did Apple buy anything more than a trademark logo?

Did they only buy a trademark logo to affix to their products for billions?
 
Beats are a "trendy" fashion statement. Weather you like them or not they outsell pretty much any other headphone. Let's look at the iPhone it also is "trendy". Me personally I have a love/hate relationship with it. Sometimes I love it sometimes I hate it, but a ton of people have them even people on welfare and foodstamps, and soc sec. I've ownd a pair of beats before, and then I sold them off, cause I would rather wear earbuds then headphones. If apple does anything with the headphones I hope they make their ear pods or what comes with an iPhone nicer.
 
Is that some US point of view? I can not name any other region in the world where hip hop is mainstream : Asia, nope, Middle East no way, Africa, not the case, Europe, hopefully not. The more I think about it, the more it looks like a US acquisition for US people.

Take a look at the worldwide charts and let us know if you are having any difficulty identifying any rappers, or songs featuring rappers or any other urban music in the top ten.

http://www.mediatraffic.de/tracks.htm
 
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