Beats Launching New Studio3 Wireless Headphones With Pure Adaptive Noise Cancelation


macrumors bot
Original poster
Apr 12, 2001

Beats today introduced new Studio3 Wireless over-ear headphones with Apple's W1 chip and Pure Adaptive Noise Canceling technology.

Beats Studio3 Wireless deliver up to 22 hours of battery life with Pure ANC on, and up to 40 hours with Pure ANC off. Fast Fuel quick charging technology via Micro-USB provides three hours of music playback with a 10-minute charge.

Here's how Beats describes Pure ANC:
This groundbreaking new technology uses advanced algorithms to continuously monitor your listening environment, so that it can best block out ambient noise--not only on an airplane, but also in a noisy café or a busy office. Pure ANC also evaluates fit and adjusts for leakage caused by hair, glasses, different ear shapes and movement of your head as you go about the day. Additionally, Pure ANC simultaneously checks what you're hearing while noise canceling is applied against the original music content to adjust and ensure optimal audio fidelity. What's remarkable is that Pure ANC's real-time audio calibration operates up to 50,000 times a second.
Like AirPods, Apple's W1 chip enables the Studio3 Wireless to instantly pair with an iPhone, iPad, Mac, or other Apple device, with seamless switching between iCloud-connected devices.

Apple's W1 chip has Class 1 Bluetooth, so the Studio3 Wireless can be used with non-Apple devices as well.

Studio3 Wireless wearers can answer phone calls, control music, and activate Siri with multifunction on-ear controls, while a 3.5mm RemoteTalk cable with in-line controls is also included in the carrying case.

Beats Studio3 Wireless can be ordered on Apple's website starting today for $349.95 in the United States, $399.95 in Canada, and £299.95 in the UK. Prices vary elsewhere. Shipments are estimated to begin in mid October.

The headphones look virtually the same as the original Beats Studio Wireless, including soft over-ear cushions. There are six colors to choose from: Red, Matte Black, White, Porcelain Rose, Blue, and Shadow Gray.

Article Link: Beats Launching New Studio3 Wireless Headphones With Pure Adaptive Noise Cancelation

Relentless Power

macrumors Nehalem
Jul 12, 2016
Perhaps it's just me, but I can't go back to wearing large headphones like this anymore. I find Bluetooth earbuds to be more convenient and compact enough where it meets my needs, even if that means the sound is not nearly as intense as the beats are. But I'm willing to take the trade-off between the two for battery life and portability.


macrumors 68000
Jul 16, 2013
The Netherlands
I owned the last gen Studio Wireless headphones and they were fantastic. Some people were still saying Beats had terrible audio/build quality back then, but these were actually very good. I don't really like headphones in general though, otherwise I'd buy these. Would like to see a comparison with QC35, but the W1 chip might have already made the difference.


macrumors 68000
Oct 22, 2014
known but velocity indeterminate
I think I just commented about 30 minutes ago that I'd like the W1 licensed to third parties so we could get things like decent noise canceling. I was thinking Bose but this is something. I'm a bit pessimistic about Beats doing noise canceling correctly but I'll try it.

edit: I wish the white didn't have gold trim. Oh well, off to order a set...

edit 2: still not using lightning to charge though, come on Apple. Or at least go USB C.


macrumors 68000
Jun 24, 2016
Don't bother with these. Get the Bose QuietComfort 35 instead.

So, you've never heard these, but you are recommending against them? The QC35's are great, but keep an open mind. For example, the Sony MDR 1000X are rated as having better noise cancelling and better sound by most reviewers. They also have a lot more features. Sony, also just came out with next generation of these headphones. Bose tends to sit back and rely on its name and now that tech is improving rapidly, they appear to be falling behind, e.g., Beats, Sony and others are now incorporating more technology improvements, such as customizing NC to one's environment.


macrumors newbie
Jun 16, 2017
Can hardly wait for this technology, if proven good, to trickle down to other Apple earphones. AirPods with noice cancelling is something I would be glad to pay a bit more for.
  • Like
Reactions: DeepIn2U


macrumors regular
Mar 23, 2014
Micro USB, wow. Perhaps the worst charging method known to man.

If only there were another charging cable choice they could've chosen instead. Hmmmm…
Well, maybe I'm wrong on this, but if you were trying to pitch these to higher end audio users, you might not want to leave non-apple users feeling marginalized? I've no idea, but I'm just wondering if sticking apple proprietary stuff on the higher end (and higher margin?) stuff, would maybe drive users away? Otherwise not sure what the rationale might be


macrumors 6502a
Nov 21, 2014
.... ooooooooor get the Sennheiser HD598 CS for $150 which blow these out of the water, throw them back in the water only to blow them out again. And you're saving $200.

Micro-USB charging Apple, really?
Either Lightning or USB-C. Micro is just bizarre at this point.
Yeah no, Lightning won't happen. These aren't iOS-device exclusives and must work with Android/Windows Phone too. But yeah, Micro-USB is just horrible.
  • Like
Reactions: skys15 and WWPD


macrumors 6502a
Aug 24, 2012
Valencia, Spain.

349€ in Spain, Europe.

Some colors are gorgeous by the way. That red, that deep blue... Even the porcelain pink is very nice.
Last edited:


macrumors regular
Jun 26, 2011
Oh these look like some great new headphones I'd consider buying. If they weren't Micro-*****-USB.

Are you kidding me Apple? Why the hell did you acquire beats if you are going to continue using legacy ports. ****in insane.
Last edited by a moderator: