....Today I learned that CPU updates purchased from Intel to be used in computers somehow innovative. Thanks for that news.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Behind-The-Scenes Look Into Apple Park Shares Up Close Photos, Sketches, and History of New Campus
- Thread starter MacRumors
- Start date
- Sort by reaction score
Yes, because there is no other hardware inside computers than Intel CPU:s...........Today I learned that CPU updates purchased from Intel to be used in computers somehow innovative. Thanks for that news.
I recall a time when it was the Android camp that got a nerdboner over specs instead of experience
what changed?
A place for them all to sit on their piles of cash whilst eating fancy pizza out of fancy custom pizza boxes and doing nothing much else apart from watch every other competitor bring out better products than them.
[doublepost=1494950319][/doublepost]That Wired article is obscenely long and unnecessary. But the photos were nice.
[doublepost=1494950435][/doublepost]
You think Apple will actually share all that much of this building with the mortal public? Naa this place is reserved for all those fancy enough to work for Apple.
Exactly, what changed. Explain to me how getting an updated intel CPU that's 15% faster (at best) is somehow innovative or revolutionary (or even exciting for that matter)?I recall a time when it was the Android camp that got a nerdboner over specs instead of experience
what changed?
There are many exciting things going on in Apple (I can't wait to see the S3 teardown, or the chipworks examination of the A11), but spec bumping computers a little more frequently isn't one of them in my book.
[doublepost=1494950644][/doublepost]
Yes there is, perhaps something like the fastest SSD available on the market being standard in all Apple's MBP's....but nooooo the update was a disaster because some people here like to bitch about the touch bar, or god forbid they'll have to buy a new adapter to use over the next 5 years....
Are you responding to the right comment? The intel CPU part is your assertion. On that end, keeping your fleet up to date is indeed not "innovative" per se, but it sure helps to remain relevant.
On the mobile end, the performance gains between 6S and 6SS (oops, 7) are indistinguishable, so is the design, and kinda less so is the ugly-as-sin bugfest that was iOS 10.
2. Fast SSD I/Os are simply one metric for computer performance. Another one is e.g. RAM. What about that?
3. The touchbar is highly bitching-worthy. Really. It's pure uselessness masked as a "feature".
Last edited:
the chatter alone that this building and these grandoise features causes more then pays back the shareholders. who's going to talk about a normal door?
Your observation could be prophetic. It’s actually a common outcome for hugely successful companies and civilizations. From the ruins of empires to the architectural status symbols of SC Johnson or Sears, there are reminders that relevance and popularity are fleeting achievements. Not that the institutions and companies ran out of steam, or that their ideas weren’t timeless, but that people—particularly young consumers—want something new for the sake of novelty. It’s in our DNA.
Large, entrenched companies aren’t agile. Unless they invent a trend, shareholders expect them to follow. Even if they manage to follow, the whims of their customer will lead them to gamble on a dead end notion eventually.
Apple is clearly kowtowing to its youngest customers and their moms. It’s future insurance. However, they are abandoning a smaller, but more loyal, customer: the professional. Satisfying that segment should be a cake walk compared to the unpredictable wants of the masses. It doesn’t have to be their core focus, but it should remain an important and consistent goal considering the respect it has earned for Apple before. I’ve said it before, if Apple’s desktop business is small potatoes to them, they should sell it and MacOS to someone that will exploit its appealing qualities.
Last edited:
Actually, it's possibly a pretty wise investment from a shareholder perspective. Two obvious reasons, and I'm sure there are many more are:
Long term reduction in property leases. Apple is currently renting practically every bit of office space available in Cupertino. The new campus will allow them to centralise those people and remove the lease costs from the balance sheets.
Improved team collaboration leading to more efficient ways of working. The whole building is designed to bring prowl together and it's proven that working environments that are more social by design lead to better idea generation, sharing and innovation. Think of this as an investment in R&D, which is essentially what partially is, and then when you consider how much Apple already spends on R&D the cost soon becomes small change.
[doublepost=1494951713][/doublepost]Terrible pose on Tim Cook's part. Look demonic.
In a new article by Wired today, Apple has shared the first in-depth look inside its new Apple Park campus, providing glimpses into the "Ring" building's original design, up-close images of the campus' construction and interiors, and even personal tidbits about former CEO Steve Jobs' connection to Apple Campus 2. As construction and updates on the site have stretched out over the years, current Apple CEO Tim Cook referred to Apple Park as the company's "biggest project ever."
Jobs' vision of the campus dates back to 2004, when he and Jony Ive began discussing a reimagined headquarters, but it wasn't until the company hired architect Norman Foster in 2009 that the plans began to ramp up. Meetings that Jobs had with architects working on the project lasted five or six hours, "consuming a significant amount of time in the last two years of Jobs' life." Jobs was so deep into the project that he even knew at what time of year he wanted timber for the campus' walls to be cut.
He also had an idea for creativity-boosting "pods," which would be specified for work, teamwork, socializing, etc, that eventually led to the original design of Apple Park to be represented as a clover leaf, or a propeller. Multiple factors eventually caused Jobs and the designers to push for a basic, circular shape, including the fact pointed out by Jobs' teenage son that the propeller looked like male genitalia from an aerial perspective.
By June 2010, Apple Park began a renewed life as the Spaceship building, or "Ring" as Apple calls it internally, that is now standing in Cupertino. Wired's article goes into the day in 2011 when Jobs, weeks before he passed away, pitched the campus to the Cupertino City Council. "I think we do have a shot," Jobs told the council, "of building the best office building in the world," after mentioning that if Cupertino failed to approve of the company's plans Apple could simply sell all of its property and move to somewhere nearby, like Mountain View.
A sketch of Apple Park's evolution by Norman Foster
Looking back at the fall of 2011, when he succeeded Jobs, Tim Cook remembered the last time he held a conversation with Jobs. Cook said he and Jobs were watching Remember the Titans and discussing the mundane aspects of Apple Park -- like figuring out which employees would reside in the main building -- that nevertheless "was something that gave [Jobs] energy."
The rest of the article goes into deep detail about the design and building materials Apple gathered when constructing Apple Park, and of course all the problems that came with construction. One roadblock was the canopies that are now adorned on the sides of the building, which Jobs was originally not a fan of, but were required to protect the all-glass building from the California sun.
Apple designers, including Ive's own design team, and Foster + Partners architects had to overcome problems like finding the perfect color tint to the canopies, and ensure they had the right curve to deflect rain.
The purpose of the giant glass sliding doors of the Ring's café -- for which Apple even patented a take-home pizza container -- was also inquired about by Wired:
Ultimately, the current designers and architects working on the campus believe that its end result represents Steve Jobs' vision exactly as he had it all those years ago. "I would say that the big picture has not changed at all," Foster mentioned. "If Steve could reappear, it would be as he conceived it when he last saw it as drawings. He'd find some of the details that were not addressed in his lifetime, but I believe he'd approve them."
The rest of Wired's look into Apple Park is worth a read, as it explores nearly every aspect of the campus' construction, from the staircases, ventilation, door handles, text fonts in the elevators, and more. According to Ive, "This is our home, and everything we make in the future is going to start here."
Article Link: Behind-The-Scenes Look Into Apple Park Shares Up Close Photos, Sketches, and History of New Campus
When the bean counters start making all the decisions, it's time to sell your shares.
[doublepost=1494952337][/doublepost]
Where do you work again?
Give me a friggin' break. This is just a bit over the top. He's dead. No need to kiss that much ass.
Let me guess, after he blessed each and every tree, he walked on water back to the office to design the door handles?
You couldn't pay me enough to work at Apple. You know why big companies build these types of facilities, right? It's so you don't have to go home and you work longer hours. Then, with their corporate hypocrisy, they talk about work/life balance.
Stockholders bought a piece of the company (they own it). They have a right to demand a piece of the profits.
And they get it, Apple's dividends offerings since Tim took over have been the highest in company history year after year. What's the problem?
Oh that's right, they want more, for doing nothing.
As I am sure several have said already, with this out of the way now they can continue on with Macs and more software updates.
Interesting article.
Interesting article.
The cost of the total construction are not much of Apple's total capital. Are you shareholder? Maybe you should sell them if you think they are wasting your money...
[doublepost=1494954460][/doublepost]
Probably that they have outgrown of the old campus? And upgrades with style like no one else.
Just about everything that you see in the current campus was envisioned, championed, demanded, and approved by Steve. This is Steve's final project. I think Tim carried it out to the detail he did out of respect for Steve.
Putting 12,000 employees in one place... instead of leasing separate office space all over Silicon Valley.
Be nice if they put that amount of effort into their computers, other then be white and be thin
