Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Behind-The-Scenes Look Into Apple Park Shares Up Close Photos, Sketches, and History of New Campus
- Thread starter MacRumors
- Start date
- Sort by reaction score
Admittedly, it would have been kind of cool if the campus looked like a giant Command-key icon ⌘ from the air.
While maybe a bit harsh, this isn't too far off the mark... I know a bunch of people who work or worked for Apple, and while it's not stated outright, they're pretty much expected to be there 10-12 hours per day at a minimum. Differs based upon position and workload, project deadline, etc. of course, but there's a bit of work obsession that is expected among employees.
And it's not really that difficult to see happening, either... you figure most people who love or are obsessed about Apple projects would probably even want to spend more hours than normal working for them if they had the chance.
It sounds like Ive's decided not to use the quarter sawn oak paneling Steve wanted, opting instead for a more homogenous looking material made from recycled wood. That sort of choice is precisely why post-steve Apple products are soulless and boring. And there's no fixing that problem because Ive's knows he can't (and shouldn't) attempt to emulate someone else's taste. As someone who want's a phone that doubles as a beautiful object, it's a sad thought.
It looks pretty amazing I'm not gonna lie. This is how you attract the top talent, I'd happily work 12 hour days in that place.
Where was that said in the article and even if true how do we know it was Ive's idea?
An amazing building.
Looks like Apple's best people went to work on this project. Maybe time to get them back and make Apple awesome again (their products are super weak right now!)
And that picture of time, I can't stand. The man is a fool, he should take is dongle profits and just leave Apple. Time for a real leader to take Apple forward. If they could find someone half as awesome and visionary as musk.
[doublepost=1494984199][/doublepost]
I disagree. Firstly, shareholders begged Steve Jobs back as CEO, and he made them more money than they can dream. Maybe you want to have Apple's visionary engineers locked up in cages while they word, but Steve had the vision to understand that Apple needed the best engineers and designers in the world, and he built a headquarters were people would dream to work.
Unless you think you are a better CEO than jobs himself, or if you have created a billion dollar company, than you can complain about Job's amazing corporate headquarters. CEOs aren't perfect, but I think the headquarters was an amazing idea. The only think I really hate jobs for is the one button mouse and leaving the fool Tim in charge.
And this goes to my last point, for some reason there is a picture of the fool Tim. Tim is a puppet people, and rides off Steve's vision. Steve's pic should be there, not the company fool. ALL Tim did was join the train to entering the chinese market just like many other companies.
Looks like Apple's best people went to work on this project. Maybe time to get them back and make Apple awesome again (their products are super weak right now!)
And that picture of time, I can't stand. The man is a fool, he should take is dongle profits and just leave Apple. Time for a real leader to take Apple forward. If they could find someone half as awesome and visionary as musk.
[doublepost=1494984199][/doublepost]
I disagree. Firstly, shareholders begged Steve Jobs back as CEO, and he made them more money than they can dream. Maybe you want to have Apple's visionary engineers locked up in cages while they word, but Steve had the vision to understand that Apple needed the best engineers and designers in the world, and he built a headquarters were people would dream to work.
Unless you think you are a better CEO than jobs himself, or if you have created a billion dollar company, than you can complain about Job's amazing corporate headquarters. CEOs aren't perfect, but I think the headquarters was an amazing idea. The only think I really hate jobs for is the one button mouse and leaving the fool Tim in charge.
And this goes to my last point, for some reason there is a picture of the fool Tim. Tim is a puppet people, and rides off Steve's vision. Steve's pic should be there, not the company fool. ALL Tim did was join the train to entering the chinese market just like many other companies.
Didn't Steve want the walls and floors to be seamless?
"Per Jobs' orders, gaps between surfaces should be no more than 1/32 of an inch, far tighter than the typical 1/8 inch standard in U.S. construction."
"Jobs wanted no seam, gap, or paintbrush stroke showing; every wall, floor, and even ceiling is to be polished to a supernatural smoothness."
Sounds like he would see the product for the stockholder.
[doublepost=1494989634][/doublepost]
Not to poke holes, but it was maple: "All of the interior wood was to be harvested from a specific species of maple, and only the finer-quality “heartwood” at the center of the trees would be used."
"Per Jobs' orders, gaps between surfaces should be no more than 1/32 of an inch, far tighter than the typical 1/8 inch standard in U.S. construction."
"Jobs wanted no seam, gap, or paintbrush stroke showing; every wall, floor, and even ceiling is to be polished to a supernatural smoothness."
Sounds like he would see the product for the stockholder.
[doublepost=1494989634][/doublepost]
Not to poke holes, but it was maple: "All of the interior wood was to be harvested from a specific species of maple, and only the finer-quality “heartwood” at the center of the trees would be used."
Ahh, Maple does seem a lot more likely. Here's another assumption.. whoever made the decision was concerned that Maple would appear dated. I still think it was Ive's. Walnut would have been more on trend, but again might appear dated. I'm surprised he didn't go with aluminum.
What's up with the angry, menacing facial expression? Tim's standing there like a Star Trek villain looking angry as hell. Trump derangement syndrome maybe?? 
Goes to show money can't buy joy or happiness Oh, I get silly me...this is meant for millennial tech-zombies
I'd rather see Tim's version of Gisele's "multi-tasking" photo
Goes to show money can't buy joy or happiness Oh, I get silly me...this is meant for millennial tech-zombiesI'd rather see Tim's version of Gisele's "multi-tasking" photo
Last edited:
lol.... If i were flying i'd wanna dive down and press it, but then if employees were working they'd be crunched.... Not good.
Exactly. This is of long-term benefit to the shareholders. Almost nothing Apple does is for short-term gain. They don't play the quarterly numbers game, or the "hey, you're hoarding too much cash" game. They don't care about that. this campus was designed to facilitate the company's collaboration and success for decades to come. Someone said it costs $500k/employee, but over what time frame? $500k/employee amortized over 100 years is $5k per year. Hopefully, we as consumers and shareholders will see the benefit for those years to come.
And this thought process is exactly why companies like Apple and The Walt Disney Company are no where near as innovative, flexible, and incredible as they were when their founders were alive. This, and the fact that the manager's compensation is tied to stock performance.
Hey Apple, F the shareholders and focus on building the best products and company possible.
Hey Disney, F the shareholders and focus on keeping ticket prices down and building the ACTUAL Eventual Prototype Community Of Tomorrow.
Hey iHeartRadio, F the shareholders, pay your people a decent wage, stop homogenizing your playlists, shorten commercial breaks, limit how many car dealerships can advertise during a spot break, and LOCALIZE your programming.
If you need money, don't sell stock. Provide the best products/services/programming/experience. Customers, sales, and profits will follow.
/rant.
Anyone know what the shirt is Tim Cook is wearing?
In a new article by Wired today, Apple has shared the first in-depth look inside its new Apple Park campus, providing glimpses into the "Ring" building's original design, up-close images of the campus' construction and interiors, and even personal tidbits about former CEO Steve Jobs' connection to Apple Campus 2. As construction and updates on the site have stretched out over the years, current Apple CEO Tim Cook referred to Apple Park as the company's "biggest project ever."
Jobs' vision of the campus dates back to 2004, when he and Jony Ive began discussing a reimagined headquarters, but it wasn't until the company hired architect Norman Foster in 2009 that the plans began to ramp up. Meetings that Jobs had with architects working on the project lasted five or six hours, "consuming a significant amount of time in the last two years of Jobs' life." Jobs was so deep into the project that he even knew at what time of year he wanted timber for the campus' walls to be cut.
He also had an idea for creativity-boosting "pods," which would be specified for work, teamwork, socializing, etc, that eventually led to the original design of Apple Park to be represented as a clover leaf, or a propeller. Multiple factors eventually caused Jobs and the designers to push for a basic, circular shape, including the fact pointed out by Jobs' teenage son that the propeller looked like male genitalia from an aerial perspective.
By June 2010, Apple Park began a renewed life as the Spaceship building, or "Ring" as Apple calls it internally, that is now standing in Cupertino. Wired's article goes into the day in 2011 when Jobs, weeks before he passed away, pitched the campus to the Cupertino City Council. "I think we do have a shot," Jobs told the council, "of building the best office building in the world," after mentioning that if Cupertino failed to approve of the company's plans Apple could simply sell all of its property and move to somewhere nearby, like Mountain View.
A sketch of Apple Park's evolution by Norman Foster
Looking back at the fall of 2011, when he succeeded Jobs, Tim Cook remembered the last time he held a conversation with Jobs. Cook said he and Jobs were watching Remember the Titans and discussing the mundane aspects of Apple Park -- like figuring out which employees would reside in the main building -- that nevertheless "was something that gave [Jobs] energy."
The rest of the article goes into deep detail about the design and building materials Apple gathered when constructing Apple Park, and of course all the problems that came with construction. One roadblock was the canopies that are now adorned on the sides of the building, which Jobs was originally not a fan of, but were required to protect the all-glass building from the California sun.
Apple designers, including Ive's own design team, and Foster + Partners architects had to overcome problems like finding the perfect color tint to the canopies, and ensure they had the right curve to deflect rain.
The purpose of the giant glass sliding doors of the Ring's café -- for which Apple even patented a take-home pizza container -- was also inquired about by Wired:
Ultimately, the current designers and architects working on the campus believe that its end result represents Steve Jobs' vision exactly as he had it all those years ago. "I would say that the big picture has not changed at all," Foster mentioned. "If Steve could reappear, it would be as he conceived it when he last saw it as drawings. He'd find some of the details that were not addressed in his lifetime, but I believe he'd approve them."
The rest of Wired's look into Apple Park is worth a read, as it explores nearly every aspect of the campus' construction, from the staircases, ventilation, door handles, text fonts in the elevators, and more. According to Ive, "This is our home, and everything we make in the future is going to start here."
Article Link: Behind-The-Scenes Look Into Apple Park Shares Up Close Photos, Sketches, and History of New Campus
