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Bentley Ad Shot Using iPhone 5s, Assembled on iPad Air

I think that this was a beautifully shot ad. I particularly liked the black and white.

Disclamer: However, in deference to anyone who may disagree with my opinion, I recognize that all other posts in this thread both preceding as well as after my comments, have merit within the open forum of community discussion and should be received with an open mind regardless of whether I personally think that they have any substance or otherwise say anything meaningful. I realize that neither Apple products nor the Bentley line of automobiles appeal to everyone, yet anyone who may not derive aesthetic or functional appreciation or pleasure should feel free to voice their opinion, regardless of whether said opinion uses proper spelling, grammar, or aims at derision simply for the sake of derision.
 
irnchriz said:
Who sucked the jam out of your donut? Its as much an advert for Apple as Bentley so why use RED cameras or footage. Armchair critics are ten a penny and as common as trolls.
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As are fanboys that overlook every flaw of a company and instead sing their praises.

I understand this is an advert for Apple. It's still very extreme to ooh and aah over image quality that's so sub-par.

And let's not mix things up. I didn't say apple should have used red footage for this. I said that's what would be impressive on an ipad. Using compressed hd footage from an iphone and editing it on an ipad has been easy as pie for generations of ipads, and doesn't require a level of computing power that blows anyone away.
 
Ryth said:
Shot on a 5s

Stabilized on $50K worth of camera rigging.

But yah...down the road, these professional cameras will be dying out except for the most high end of things.
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Yup, cuz you know those RED's they would have used... they would have just been holding it directly. All those camera rigging's are for cheap phones, not like that's used by any high end camera for ANY of those shots they need. I know a guy.. "Joe" that could have just done it, he's got a steady hand.
 
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joejoejoe said:
Seriously?

If anything it shows how limited the iPhone is in terms of image quality. The footage is so compressed. Putting the video in black and white helps, but there's such a lack of sharpness and latitude in the picture.

Even mounting lenses couldn't cover that up.
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Could the average user tell on television if it were used? Or even some pro's? Even when the pro's were told, then would scrutinize it then might be able to tell.



I'd be far more impressed if they edited RED or Alexa footage on the iPad Air. THAT would show the true capabilities of the tablet as a workstation replacement.
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Comparing an iPad Air to a workstation? Semantics.
 
ghostlines said:
Why do people us such devices instead of professional equipment for this type of stuff? A challenge? Apple pays them?
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cheaper than an advertising campaign

Plus they most likely enjoy and like apple products.
 
Did they already hire that buzz manager? I believe the position was to be filled in NYC and this ad, a few weeks after, is filmed in NYC and is clearly a product placement for Apple...
 
drewyboy said:
Yup, cuz you know those RED's they would have used... they would have just been holding it directly. All those camera rigging's are for cheap phones, not like that's used by any high end camera for ANY of those shots they need. I know a guy.. "Joe" that could have just done it, he's got a steady hand.
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You obviously have reading comprehension problems. Read the post again.

I just don't understand why there are always comments from elitist dicks, ooh it's a compressed mess, it's in black and white.....aye, they did the same with the Burberry shoot..naw!
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Because the majority of these people world's are being turned upside down by Apple. Seen it already in the editorial world where Final Cut disrupted it and all these editors that were highbrow were losing jobs to those people that could finally afford the machine/software vs a 10k-50K editing system. How do I know...because I work at a post house and have seen it first hand. Clients now can bring in their own people with a laptop machine and some iPhones and edit a nice corporate piece. Of course they have to have ability/talent but the tools are there now. Most elitists don't want competition. They want the tools to be in their sandbox only. It's the whole PC tech guy that lambasts Apple users argument all over.

Same thing is happening here, the low end/mid range camera market is dying out because of the iPhone and only the high end market will remain. Why rent a Canon 5D or 7D when you can use an iPhone to shoot something for youtube, corporate, internal. It's happening...
 
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Too bad bentleys are ugly and impractical...pretty much the opposite that apple is going for.
 
Red Oak said:
Right (I was thinking of the My Photo Stream default). However, I can't find a way once it is in a PhotoStream to download it to another device. For example, there is no "send to Camera Roll". I can't e-mail these large files to myself
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Correct. I researched this last week. Apple used to have an option to save movies out of photostream but they took the option away a few updates ago. Apple excels at taking away things people like and use, though they pale compared to how Google flexes it's muscle lol.
 
Apple products certain made me money

Well, let's just say, I'm glad that they are showing the use of iPhone 5s and iPad editing since those are affordable uses of filming/editing devices. I'm a digital multimedia design specialist, owner of a small firm. I've made several tv commercials using nothing buy my iPhone 4s, a good filming app, and my MacBook Pro 15" and have gotten great results. Best of all, it's made me money that paid for both iPhone 4s with attachments like wide angles and tri pod mounts and my macbook pro on filming 2 x 30 second commercial film projects. My client was very happy with the result for the auction house event, it play on ESPN, Food network, Discovery, and local stations for a week. It was neat seeing my work on HD TV. My next iPhone will be the iPhone 5s especially with the slo mo feature. I'll have fun with that. But just two devices can make me so much money on being creative. The funny part of it all is that some of my clients have these devices as I do, but all of them rather pay me to use my experience, professionalism and most importantly creativity to put it together for them. Not to mention all the cool Apple software to produce them. I'm not complaining. Thanks Apple!!!
 
To those asking why they would use Apple consumer products rather than professional equipment, well because the video is largely about the integration of technology in the car in the form of the iPad custom station built into the seats. They are justifying not having built their own system from scratch (which would probably be a bad idea) by showing off the power of the iPad. The video was edited INSIDE THE CAR.
 
The worst part about the iphone is the automatic shutter. Looks horrible during the bright daylight shots of the driving cars...
 
I assume a lot of people questioning why did not watch the video. I am not sure the article clearly points out that it was not only edited on an iPad Air, it was edited on an iPad Air built into the backseat of a Bentley. This is a pretty big piece to the whole puzzle.

The implication is with just your iPhone and your Bentley you too could do something similar. It is not that on the nose, but it is clearly designed to showcase the value of the iPad integration into the vehicle by showcasing one extraordinary way it was used.

It doesn't hurt to watch the video.
 
ghostlines said:
Why do people us such devices instead of professional equipment for this type of stuff? A challenge? Apple pays them?
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Reminds me when a Chicago newspaper laid off their professional photographers and allowed the reporters to use iPhones during the Blackhawks championship; what a disaster. Obviously Apple paid Bentley to do this. As good as these phone cameras are I would refuse to hire a professional photographer if all he had was an iPhone. These small sensors can only do so much. You need the right tools for the job.
 
Ryth said:
Shot on a 5s

Stabilized on $50K worth of camera rigging.

But yah...down the road, these professional cameras will be dying out except for the most high end of things.
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You don't need 50k worth of rigging to pull that off.
 
20 years ago if you went to a production house there'd be racks of outboard everywhere.

Now you often see the same 'consumer' iMac Joe Bloggs has in his living room and a whole lotta RAID storage. Not always much else to see.

And in the building where my office is there are a couple of 20 somethings producing corporate videos with DSLRs that look better than high end productions of 15 years ago.

DSLRs are used extensively in professional video work now so why not iPhones if the quality is there? They're cheap, light and you can mount them anywhere.

Specialist tools are often replaced by off-the-shelf commodity tools in the tech world.
 
So as someone who works in this business, I'd just like to make sure everyone notices the word assembled. That means that the shots were put together on iMovie that's it. That means that another tool set most likely Avid or Smoke/Flame was used to actually Finish the piece. Which also means, I bet quite a few Boris/Sapphire type plugins were used to actually color correct the footage, reduce the grain and noise, increase sharpness and crispness, add titles, use software tools to create focus/rack pulls, etc...

And even by just saying assembled, they very well could have meant that they just used the version on iMovie as a reference.

And I'll mention right now, those titles, are most def not a font installed on the iPad. So there is your giveaway right there.
 
joejoejoe said:
Seriously?

If anything it shows how limited the iPhone is in terms of image quality. The footage is so compressed. Putting the video in black and white helps, but there's such a lack of sharpness and latitude in the picture.

Even mounting lenses couldn't cover that up.

And it's really not that difficult to edit something like this on an iPad. It's pretty straight forward, no fancy cutting, and they're dealing with very small HD video files (highly compressed) from the iPhone.

I'd be far more impressed if they edited RED or Alexa footage on the iPad Air. THAT would show the true capabilities of the tablet as a workstation replacement.

They did this as easily as possible, and with the black and white, tried to cover up the low-qual as much as possible.
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Talk about some serious sour grapes attitude. What have you created and accomplished besides trolling on forums in your underwear while living in your parent's basement.

BTW, the compressed video was because you were too inane to change the video setting to 720p or 1080p.
 
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Less telling...more showing please

interesting attempt at co-marketing....I guess...

Is it just me or is this type of Apple inspired "affected, emotional, brand telling infomercial" becoming almost cliché. These type of ads are quite "cheesy"

Overall these ads are way too "self conscious" bordering on "narcissistic" from the perspective of the brand. I'm getting tired of the extended highly-cerebral infomercials where brands are endlessly talking about how great they are. It's totally obnoxious.
 
newyorkone said:
Talk about some serious sour grapes attitude. What have you created and accomplished besides trolling on forums in your underwear while living in your parent's basement.

BTW, the compressed video was because you were too inane to change the video setting to 720p or 1080p.
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What is it with people on this forum and bashing people who don't constantly sing apple's praises?

It's really unbelievable to me. There's no room for discussion or conversation here. You either have to laud this company, or, dare you share an educated opinion about something they did you find wrong, or stupid, or a ploy, you get hated on, majorly.

look at my damn post history. i love this company and its products. and if i'm sitting here talking about latitude and compression, you really think i'm "inane" and don't know how to switch from 720 to 1080?
 
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Ryth said:
You obviously have reading comprehension problems. Read the post again.



Because the majority of these people world's are being turned upside down by Apple. Seen it already in the editorial world where Final Cut disrupted it and all these editors that were highbrow were losing jobs to those people that could finally afford the machine/software vs a 10k-50K editing system. How do I know...because I work at a post house and have seen it first hand. Clients now can bring in their own people with a laptop machine and some iPhones and edit a nice corporate piece. Of course they have to have ability/talent but the tools are there now. Most elitists don't want competition. They want the tools to be in their sandbox only. It's the whole PC tech guy that lambasts Apple users argument all over.

Same thing is happening here, the low end/mid range camera market is dying out because of the iPhone and only the high end market will remain. Why rent a Canon 5D or 7D when you can use an iPhone to shoot something for youtube, corporate, internal. It's happening...
Click to expand...


Although I am inclined to agree with you regarding accessibility to capable creative tools at far lower price now than it has ever been, I disagree with the comparison of 5D/7D etc with an iPhone. If you work in a production house, I'm sure you know the advantages of a larger censor/manual controls/interchangeable lenses etc. In addition, with magic lantern, shooting in RAW provides a greater latitude in DR & post production flexibility. An iPhone is incapable of being flexible. Lets not loose sight of the fact that these guys wanted to make the video using iPhones & iPads. Can it be used in some situations? Sure. But it does not provide the capabilities a mid-ish range cameras such as the 5D/7D would allow.
 
Go to youtube and see videos shot by lumia 1020 which makes iPhone look crap.

I would take a Lumia 1020 or 1520 over iPhone anyday - especially for taking pictures and recording videos.
 
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