Nothing special here, I'm amused they are using B&W as the colour rendition wouldn't be that good, so keeping it B&W keeps it clean and a bit sharper. Editing on an Air isn't anything new either or iMovie as FCPX is pretty much iMovie anyway.
Reminds me when a Chicago newspaper laid off their professional photographers and allowed the reporters to use iPhones during the Blackhawks championship; what a disaster. Obviously Apple paid Bentley to do this. As good as these phone cameras are I would refuse to hire a professional photographer if all he had was an iPhone. These small sensors can only do so much. You need the right tools for the job.
Nothing special here, I'm amused they are using B&W as the colour rendition wouldn't be that good, so keeping it B&W keeps it clean and a bit sharper. Editing on an Air isn't anything new either or iMovie as FCPX is pretty much iMovie anyway.
As are fanboys that overlook every flaw of a company and instead sing their praises.
I understand this is an advert for Apple. It's still very extreme to ooh and aah over image quality that's so sub-par.
And let's not mix things up. I didn't say apple should have used red footage for this. I said that's what would be impressive on an ipad. Using compressed hd footage from an iphone and editing it on an ipad has been easy as pie for generations of ipads, and doesn't require a level of computing power that blows anyone away.
Go to youtube and see videos shot by lumia 1020 which makes iPhone look crap.
I would take a Lumia 1020 or 1520 over iPhone anyday - especially for taking pictures and recording videos.
Go to youtube and see videos shot by lumia 1020 which makes iPhone look crap.
I would take a Lumia 1020 or 1520 over iPhone anyday - especially for taking pictures and recording videos.
Apparently the fact that it's purposely shot on an iPhone went right over your head.Seriously?
If anything it shows how limited the iPhone is in terms of image quality. The footage is so compressed. Putting the video in black and white helps, but there's such a lack of sharpness and latitude in the picture.
Even mounting lenses couldn't cover that up.
And it's really not that difficult to edit something like this on an iPad. It's pretty straight forward, no fancy cutting, and they're dealing with very small HD video files (highly compressed) from the iPhone.
I'd be far more impressed if they edited RED or Alexa footage on the iPad Air. THAT would show the true capabilities of the tablet as a workstation replacement.
They did this as easily as possible, and with the black and white, tried to cover up the low-qual as much as possible.
i know right?! I mean, my $400 bestbuy laptop can edit red and all...
Why do people us such devices instead of professional equipment for this type of stuff? A challenge? Apple pays them?
What's really annoying is you aren't allowed to call the 16 year olds what they deserve to be called.What is it with people on this forum and bashing people who don't constantly sing apple's praises?
It's really unbelievable to me. There's no room for discussion or conversation here. You either have to laud this company, or, dare you share an educated opinion about something they did you find wrong, or stupid, or a ploy, you get hated on, majorly.
Apparently the fact that it's purposely shot on an iPhone went right over your head.
Yeah, the film makers have no knowledge about anything you said.![]()
It's great they are using iPhones to film it but why is it in black and white![]()
bs...
I was responding specifically to the reply I quoted. Did you manage to read that and take my post into context?![]()
Seriously?
If anything it shows how limited the iPhone is in terms of image quality. The footage is so compressed. Putting the video in black and white helps, but there's such a lack of sharpness and latitude in the picture.
Even mounting lenses couldn't cover that up.
And it's really not that difficult to edit something like this on an iPad. It's pretty straight forward, no fancy cutting, and they're dealing with very small HD video files (highly compressed) from the iPhone.
I'd be far more impressed if they edited RED or Alexa footage on the iPad Air. THAT would show the true capabilities of the tablet as a workstation replacement.
They did this as easily as possible, and with the black and white, tried to cover up the low-qual as much as possible.
Any of those people interested in paying $300K for a Volkswagen?This will put the Bentley brand in front of millions of people who otherwise wouldn't have ever cared enough to click or even seen the link to begin with.
Reminds me when a Chicago newspaper laid off their professional photographers and allowed the reporters to use iPhones during the Blackhawks championship; what a disaster. Obviously Apple paid Bentley to do this. As good as these phone cameras are I would refuse to hire a professional photographer if all he had was an iPhone. These small sensors can only do so much. You need the right tools for the job.
Seriously?
If anything it shows how limited the iPhone is in terms of image quality. The footage is so compressed. Putting the video in black and white helps, but there's such a lack of sharpness and latitude in the picture.
Even mounting lenses couldn't cover that up.
And it's really not that difficult to edit something like this on an iPad. It's pretty straight forward, no fancy cutting, and they're dealing with very small HD video files (highly compressed) from the iPhone.
I'd be far more impressed if they edited RED or Alexa footage on the iPad Air. THAT would show the true capabilities of the tablet as a workstation replacement.
They did this as easily as possible, and with the black and white, tried to cover up the low-qual as much as possible.
Who sucked the jam out of your donut? Its as much an advert for Apple as Bentley so why use RED cameras or footage. Armchair critics are ten a penny and as common as trolls.
Seriously?
If anything it shows how limited the iPhone is in terms of image quality. The footage is so compressed. Putting the video in black and white helps, but there's such a lack of sharpness and latitude in the picture.
Even mounting lenses couldn't cover that up.
And it's really not that difficult to edit something like this on an iPad. It's pretty straight forward, no fancy cutting, and they're dealing with very small HD video files (highly compressed) from the iPhone.
I'd be far more impressed if they edited RED or Alexa footage on the iPad Air. THAT would show the true capabilities of the tablet as a workstation replacement.
They did this as easily as possible, and with the black and white, tried to cover up the low-qual as much as possible.
Why go to all the trouble of paying for pro equipment when you have something that can do close to that in your pocket already? So what if it's compressed or there was some image quality issues here and there. 98% of the people watching it, won't see that.
All good points. As we saw in the Burberry shoot, the camera doesn't cut it by pro standards, but it's good for the size and price and a lot of fun. The rest is good PR for Apple and the product being "shot-on-iPhone".
I do wonder if they'll show this ad in cinemas??
There's a whole art to lighting these things for iPhone, to get a good result. By the time you add up the gear, lighting and talented artists, it dwarfs the cost of the camera anyway.
That said, I worked on a student film using a couple of Sony F3 cameras. Looking at an open pelican case of lenses, I couldn't help thinking so that's what $100,000 of lenses looks like. Even OK cameras can get expensive.
Any wonder people dream of being able to use the camera in their pocket.