Nothing special here, I'm amused they are using B&W as the colour rendition wouldn't be that good, so keeping it B&W keeps it clean and a bit sharper. Editing on an Air isn't anything new either or iMovie as FCPX is pretty much iMovie anyway.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Bentley Ad Shot Using iPhone 5s, Assembled on iPad Air
- Thread starter MacRumors
- Start date
- Sort by reaction score
More importantly, you need the eye behind the tool since that what makes the shot. Nice gear is great, but what really matters is how skillfully it is used.
The paper would never have dreamed of firing the writers and letting the photographers write the article since "writing requires skills, talent, and experience" but "anyone can take a picture."
Point missed
----------
It is not sub par and it is clearly an ad for Bentley not apple.
Did you actually watch the video? I assume about 60% of the critics itt did not even watch the video.
----------
Yeah but you own a sucky windows phone with no software. In that case you might as well just buy a camera as it is the only thing of value in that device.
That is the point here that you can use your iPhone for so many things and even film great video. As opposed to you can use your Lumina for pretty much nothing but shooting video/
10s of millions of people have the iPhone 5s with them. This shows the power of something in their pocket they already use every day for scores of other things. 10s of people have the lumina phone with the great camera but it is probably in their car or back at home because it is pointless to take it with you.
I watched it. Nice ad.
The lengthy set-up is for Bentley, but the punch line is 100% Apple. It seems like an internet buzz marketing piece intended to benefit Apple.
Maybe Apple are trying to hire some exec away from Bentley? Isn't that what happened with Burberry? Open dialog with target. Flatter them. Hire them!
The lengthy set-up is for Bentley, but the punch line is 100% Apple. It seems like an internet buzz marketing piece intended to benefit Apple.
Maybe Apple are trying to hire some exec away from Bentley? Isn't that what happened with Burberry? Open dialog with target. Flatter them. Hire them!
Last edited:
Apparently the fact that it's purposely shot on an iPhone went right over your head.
Yeah, the film makers have no knowledge about anything you said.
They wanted the car to be more expensive than the equipment used to shoot it.
----------
What's really annoying is you aren't allowed to call the 16 year olds what they deserve to be called.
The Consumer
A lot of flaming over the quality and use of the iPhone 5s. Apple never advertises the iPhone as a "PRO" product. We must remove the attention to detail eye that a pro uses when viewing this video and look at it from a consumer's perspective. What better way to show a consumer the capabilities of their device than having a PRO throw the gauntlet at it and produce the type of footage as we see in the Bentley piece? Also, do we not spend a ton of money on accessories for our Canon 5D Mark III's and RED cameras? All accessories improve the main product even with Pro systems. There are plenty of reasons to look at this video in a positive light...sad that most would rather turn a cheek and flame a product because of its "inability" to be something it's not.
Face the facts, with every improvement, Apple slowly removes the need for a consumer to purchase a DSLR in order to get great results. Consumers produce more content than the pro market anyway regardless of how good that content may be. It's a win for Apple, the iPhone and consumers.
A lot of flaming over the quality and use of the iPhone 5s. Apple never advertises the iPhone as a "PRO" product. We must remove the attention to detail eye that a pro uses when viewing this video and look at it from a consumer's perspective. What better way to show a consumer the capabilities of their device than having a PRO throw the gauntlet at it and produce the type of footage as we see in the Bentley piece? Also, do we not spend a ton of money on accessories for our Canon 5D Mark III's and RED cameras? All accessories improve the main product even with Pro systems. There are plenty of reasons to look at this video in a positive light...sad that most would rather turn a cheek and flame a product because of its "inability" to be something it's not.
Face the facts, with every improvement, Apple slowly removes the need for a consumer to purchase a DSLR in order to get great results. Consumers produce more content than the pro market anyway regardless of how good that content may be. It's a win for Apple, the iPhone and consumers.
Apparently the fact that it's purposely shot on an iPhone went right over your head.
Yeah, the film makers have no knowledge about anything you said.
I was responding specifically to the reply I quoted. Did you manage to read that and take my post into context?
I'm always amazed how much nothingness some people can pack into their words. It's truly inspirational.
The blog doesn't mention that this was shot using FiLMiC Pro
This is a pretty impressive piece. Beautiful cars and beautiful footage. Like it a lot...
Glaringly missing from the blog entry is that they fail to mention that this footage was indeed shot on iOS devices...but using the FiLMiC Pro app.
This is a pretty impressive piece. Beautiful cars and beautiful footage. Like it a lot...
Glaringly missing from the blog entry is that they fail to mention that this footage was indeed shot on iOS devices...but using the FiLMiC Pro app.
It's great they are using iPhones to film it but why is it in black and white
Because iPhone footage is so heavily compressed and has such terrible colour range that it just falls apart when you try to grade it.
----------
I edit red and alexa footage on a 2008 dual core MBP. Also on a 2010 13" MBA.
Believe it or not, the 2008 dual core MBP is my main working computer. I use it to edit films and documentaries and music videos and commercials.
You actually don't need massive amounts of computing power if you know what you're doing.
I was responding specifically to the reply I quoted. Did you manage to read that and take my post into context?
No, I think he got the context just right.
johnnyturbouk
macrumors 68000
looks like Bentley is making budget cuts in their marketing and PR, whilst retaining their high standards - apple take note!
Funny...most professional photographers I know (and that's quite a few as I own an ad agency) all use the right tool for the job and consider the iPhone 5S as the right tool for many jobs. For others, it's the D4. In general, I leave the tools to the photographer. It'd simply be foolish for me to tell them how to do the job I am paying them to do.
Bob
I love this - lol. Who sucked the jam out of your donut. Haha.
Why go to all the trouble of paying for pro equipment when you have something that can do close to that in your pocket already? So what if it's compressed or there was some image quality issues here and there. 98% of the people watching it, won't see that. I saw some but not much. Not enough to be of any concern to me. I thought it was a great short film and would love to see more ads shot using just an iPhone 5S and edited with an iPad. That would be pretty amazing. Why spend more money than you have to for something that most people couldn't even tell the difference?
All good points. As we saw in the Burberry shoot, the camera doesn't cut it by pro standards, but it's good for the size and price and a lot of fun. The rest is good PR for Apple and the product being "shot-on-iPhone".
I do wonder if they'll show this ad in cinemas??
There's a whole art to lighting these things for iPhone, to get a good result. By the time you add up the gear, lighting and talented artists, it dwarfs the cost of the camera anyway.
That said, I worked on a student film using a couple of Sony F3 cameras. Looking at an open pelican case of lenses, I couldn't help thinking so that's what $100,000 of lenses looks like. Even OK cameras can get expensive.
Any wonder people dream of being able to use the camera in their pocket.
I blame filmmakers for making their expensive footage look like crap. The behind the scenes footage for the last Harry Potter movie was much less painful on the eyes than the finished film.
your post reminded me of this: http://sploid.gizmodo.com/this-is-what-425-659-59-in-camera-gear-looks-like-1517681968
