If Apple actually releases this thing, I predict that it'll be the biggest flop since the G4 cube for the following reasons:
1. People are satisfied with the televisions on the market. There isn't really a perceived lack of quality.
2. You can generally find a decent 42" 120hz LED internet-connected television on sale in the $600 - 900 range.
3. Consumers of high-end televisions would need to be convinced to leave their current brand of choice. Cinemaphiles are generally very brand-loyal and existing producers put out sets with exceptional picture quality.
3. As the pace of development has increase, consumers are upgrading their televisions more and more frequently.
The real issue here is price. Apple won't sell their product at a price point that is competitive with current entry/mid-level products that are "decent enough" for the average consumer. They also likely won't be able to beat other high-end sets in picture quality, the most important criteria in the premium segment. Add to that the lack of upgradability and you have a real dud here.
1. People are satisfied with the televisions on the market. There isn't really a perceived lack of quality.
2. You can generally find a decent 42" 120hz LED internet-connected television on sale in the $600 - 900 range.
3. Consumers of high-end televisions would need to be convinced to leave their current brand of choice. Cinemaphiles are generally very brand-loyal and existing producers put out sets with exceptional picture quality.
3. As the pace of development has increase, consumers are upgrading their televisions more and more frequently.
The real issue here is price. Apple won't sell their product at a price point that is competitive with current entry/mid-level products that are "decent enough" for the average consumer. They also likely won't be able to beat other high-end sets in picture quality, the most important criteria in the premium segment. Add to that the lack of upgradability and you have a real dud here.