Excellent strategy. A lot of uninformed users out there. But once you get the product in their hands, you can bet that's a pair of hands that won't bother picking up the competitions device. They will see how good it really is and realize there is no need to buy the competition. It's only the blind Apple followers that would pay for and iPad when they get something like the Galaxy Tab for "free." The average person who is looking at getting a tablet will stick with the Tab. Similar strategy to the Galaxy S when it first came out, and now it's the best selling Android device of all time.