The BB Total plan ($179/year) includes AppleCare+ which many people normally buy. If you purchase a few Apple devices throughout the year, the $179 is definitely paid for and all your devices have AppleCare+.I'm tired of membership deals. They're just another way to suck revenue out of customers unless the pricing, across all product lines, is discounted, IMHO. Warehouse clubs do that and at least offer savings rates than just special discounts.
$100 isn't much and after member ship it's $50. Most people would be better off buying it at a store like B&H and with their card getting the tax rebated.