They don’t really want to compete with Best Buy. Either way they get the sale, and if they can do it without pissing off a retailer who helps them reach customers who can’t/won’t shop at Apple stores, so much the better.
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Best Buy Says iPhone X Costs $100 Extra at Full Price Because Flexibility Sometimes 'Has a Cost'
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They don’t really want to compete with Best Buy. Either way they get the sale, and if they can do it without pissing off a retailer who helps them reach customers who can’t/won’t shop at Apple stores, so much the better.
Wow you're right, is everyone seeing the same thing? Guess they caught too much bad publicity for offering the full price option with carrier flexibility, and now just won't offer that (unique) option.
So the higher pricing that this article (and other articles around the web) are referring to, is now moot.
Anyways, people looking for this carrier flexibility will have to find other ways, such as waiting months for Apple's SIM-free model
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[doublepost=1509238015][/doublepost]Es beste
Es beste
Best Buy began accepting iPhone X pre-orders alongside Apple at 12:01 a.m. Pacific Time today, but several customers quickly realized that the electronics retailer is charging an extra $100 for the smartphone at full price.
Apple charges $999 or $1,149 for the iPhone X with 64GB or 256GB of storage in the United States. Best Buy charges $1,099 or $1,249 online and in stores for the equivalent models on a Verizon, AT&T, or Sprint account.
In a statement issued to MacRumors, Best Buy said its prices reflect a customer's ability to "get a phone the way they want."
"Our prices reflect the fact that no matter a customer's desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost," a Best Buy spokesperson told MacRumors.
A customer ordering an iPhone X through Apple also has the flexibility of choosing their desired carrier and plan, so Best Buy's statement doesn't really justify why the device costs $100 more at its stores.
Best Buy representatives in stores, on the phone, and on Twitter have provided mixed answers about its price matching policy for the iPhone X. A company spokesperson simply linked us to Best Buy's price matching policy in general.
Best Buy also charges $100 more for the iPhone 8 and iPhone 8 Plus at full retail price in the United States.
Article Link: Best Buy Says iPhone X Costs $100 Extra at Full Price Because Flexibility Sometimes 'Has a Cost'
Why should they? Don't like the price, buy from somebody else.
Of course why not? Just search the internet for either US or Canada for a better price then walk in and get them to match and beat the difference
At least this is what I do for high price items like TV's, electronics etc.
I would never pay full price at BB when I can get it cheaper at Amazon unless it's worth my time and $ to price match.
Some 'must-have-it-now' people will no doubt pay even a lot more on eBay. Free market system.
One could argue BB is attempting to take advantage of people not familiar with Apple's own prices, but no one forces anyone to buy from BB.
Being an educated consumer is your best defence against such practices.
It's also not practice specific to iPhone x. They've done this for past generations
It's just getting attention since iPhone x preorders are getting tons of attention in media.
[doublepost=1509248853][/doublepost]I haven't shopped at Best Buy in quite a while. Doesn't seem like I'm missing anything.
Best Buy began accepting iPhone X pre-orders alongside Apple at 12:01 a.m. Pacific Time today, but several customers quickly realized that the electronics retailer is charging an extra $100 for the smartphone at full price.
Apple charges $999 or $1,149 for the iPhone X with 64GB or 256GB of storage in the United States. Best Buy charges $1,099 or $1,249 online and in stores for the equivalent models on a Verizon, AT&T, or Sprint account.
In a statement issued to MacRumors, Best Buy said its prices reflect a customer's ability to "get a phone the way they want."
"Our prices reflect the fact that no matter a customer's desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost," a Best Buy spokesperson told MacRumors.
A customer ordering an iPhone X through Apple also has the flexibility of choosing their desired carrier and plan, so Best Buy's statement doesn't really justify why the device costs $100 more at its stores.
Best Buy representatives in stores, on the phone, and on Twitter have provided mixed answers about its price matching policy for the iPhone X. A company spokesperson simply linked us to Best Buy's price matching policy in general.
Best Buy also charges $100 more for the iPhone 8 and iPhone 8 Plus at full retail price in the United States.
Article Link: Best Buy Says iPhone X Costs $100 Extra at Full Price Because Flexibility Sometimes 'Has a Cost'
Shady BB only removed the full retail option for the iPX,
HOWEVER, it's available for iP7, iP7Plus models... but only with $50 'flexibility surcharge' (32gb $599, $719 vs MSRP $549, $669)
https://www.bestbuy.com/site/apple-iphone-7-plus-32gb-rose-gold-verizon/5581612.p?skuId=5581612
Agreed... BB definitely got more ballsy with the $100 surcharge...maybe they should have not been so greedy and stuck with $50 markup LOL
Funny, because outside of this Apple Fan club forum, people are saying the same thing about people that are spending $1300 for an iPhone X!
Apple needs to shut Apple down for price gouging
I'm curious why there are hardly any responses to these comments about Apple. Usually after just one post like that, all the loyal Apple crowd would have jumped on these guys to defend Apple's virtue. Could it be that after all these years of quoting free market and saying "If you don't like it, go buy a PC", the Apple crowd now can't stand having the same words thrown back at them?
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Did you hurt yourself making that stretch?
The "free market" doesn't just work for one company. Apple, BestBuy, Microsoft, the local mom & pop operation... it's all the same. Make your widget and sell it for whatever you want... let the market tell you whether you win or lose...
With that said, one could argue that Apple deserves a bigger part of the profit because they are the ones who invested in R&D and manufacturing... and stores like BB are simply parasites, trying to make a buck off of Apple (and others) without actually producing anything...but I won't go there, myself.
Finally, who are you and who am I to try tell anyone else how to spend THEIR money? (I haven't nor will I... it's none of my concern).
I understand why Best Buy is doing this. Selling Apple products has razor thin profit margins. Apple always gets the lion's share of profit no matter where their products are sold.
This is one reason why independent Apple retailers struggle so much. You have to sell Apple products in rather high quantities for it to be worth the effort.
This is one reason why independent Apple retailers struggle so much. You have to sell Apple products in rather high quantities for it to be worth the effort.
It is good for browsing and the occasional purchase but that’s it. My wife’s b&w headphones were 100 over retail that made them 1/3 more expensive but they price matched them.
I once went looking for an Apple 10w power supply after realizing I needed one and forgot to pack one for a day trip, and stopped at the 'local' Best Buy to get one, and found that they were charging a $5.00 'premium' on it. Seriously. And as I looked at the other Apple goodies, Earbuds, etc, there was a markup on all of that too. I thought 'WTF! This is ridiculous!' I drove to a local Meijer's store, and bought the SAME item, for Apple list price, AND got a snack too.
What the hell was up with Best Buy charging a 'premium' markup at their store for a commodity item like a power supply, or Earbuds.
And they wonder why they are suffering and so many people come in and look at stuff, to end up buying it elsewhere.
Moving goods from store to store is part of the cost of goods sold. If that is their excuse, then they really need to go back to MBA school and learn about proper merchandising and how to plan for roll-outs and stocking their stores properly. It's not OUR fault they are brain dead.
And 'flexibility'? If I have to pay $100.00 for that, I'll spend the extra few dollars in gas and drive to an DAMNED APPLE STORE!!!
What the hell was up with Best Buy charging a 'premium' markup at their store for a commodity item like a power supply, or Earbuds.
And they wonder why they are suffering and so many people come in and look at stuff, to end up buying it elsewhere.
Moving goods from store to store is part of the cost of goods sold. If that is their excuse, then they really need to go back to MBA school and learn about proper merchandising and how to plan for roll-outs and stocking their stores properly. It's not OUR fault they are brain dead.
And 'flexibility'? If I have to pay $100.00 for that, I'll spend the extra few dollars in gas and drive to an DAMNED APPLE STORE!!!
Some folks who are technologically challenged still use their "services" for anything involving electronics - except for phones which are Verizon. I have a brother who goes to them whenever he get anything and has a problem - TV, computer, sound system. He doesn't want to be bothered with learning how to do his own setups. He goes to the Verizon store when he needs assistance with his phone.
Several years ago, Best Buy advertised they had a dedicated Apple section in their local store. We could not find anything we needed there. At one point Best Buy also had a restocking fee on anything that was returned to the store. That ended our going there for anything.
Charging an extra $100 for an already-too-expensive phone should keep most customers away. IF I were going to buy an iPhone, it would be through Apple's on-line store.
It’s still cheaper than scalper prices. The premium is for rent, employees, etc. The alternative is no retail stores, only ONE huge Amazon ecosystem. Look in the black mirror! You want that?
That is one of the most ludicrous things I've seen in this thread. You know that Apple buys RAM, (amongst other things), in from other manufacturers and charges a massive mark up right?
Should Hynix shut Apple down too?
Here, let me edit some text for you;
Apple began accepting RAM pre-orders alongside Hynix at 12:01 a.m. Pacific Time today, but several customers quickly realized that the electronics retailer is charging an extra $100 for the upgrades at full price.