Best Buy Says iPhone X Costs $100 Extra at Full Price Because Flexibility Sometimes 'Has a Cost'

Discussion in ' News Discussion' started by MacRumors, Oct 27, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Best Buy began accepting iPhone X pre-orders alongside Apple at 12:01 a.m. Pacific Time today, but several customers quickly realized that the electronics retailer is charging an extra $100 for the smartphone at full price.


    Apple charges $999 or $1,149 for the iPhone X with 64GB or 256GB of storage in the United States. Best Buy charges $1,099 or $1,249 online and in stores for the equivalent models on a Verizon, AT&T, or Sprint account.

    In a statement issued to MacRumors, Best Buy said its prices reflect a customer's ability to "get a phone the way they want."

    "Our prices reflect the fact that no matter a customer's desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost," a Best Buy spokesperson told MacRumors.

    A customer ordering an iPhone X through Apple also has the flexibility of choosing their desired carrier and plan, so Best Buy's statement doesn't really justify why the device costs $100 more at its stores.

    Best Buy representatives in stores, on the phone, and on Twitter have provided mixed answers about its price matching policy for the iPhone X. A company spokesperson simply linked us to Best Buy's price matching policy in general.

    Best Buy also charges $100 more for the iPhone 8 and iPhone 8 Plus at full retail price in the United States.

    Article Link: Best Buy Says iPhone X Costs $100 Extra at Full Price Because Flexibility Sometimes 'Has a Cost'
  2. Andres Cantu macrumors 68030

    Andres Cantu

    May 31, 2015
    Rio Grande Valley in South Texas
  3. YoitsTmac macrumors member

    Aug 30, 2014
    Lol, or they could have just gotten it at apple for the same price. Am I right in saying nobody "wants" to shop at Best Buy?
  4. filmantopia macrumors 6502a


    Feb 5, 2010
  5. kerplunknet macrumors regular

    Oct 8, 2006
  6. jfreak623 macrumors 6502

    Sep 26, 2007
    apple needs to shut them down for gouging. I hate buying from them anymore anyway. Everything I have bought lately has restocking fees. They even tried to charge me $150 to return a product that didn't work out of the box.
  7. peglegjack macrumors 6502


    Jul 30, 2011
    Brooklyn, NY
  8. WWPD macrumors regular


    Aug 21, 2015
    Ten Forward
    Best Buy thinks they can get away with this? Not too long ago they were in financial trouble, then they started price matching and turning it around. Stupid move BB.
  9. bliggs macrumors 6502


    Aug 15, 2012
    Broken Arrow
    Nothing new here. They do this with every iPhone launch.

    Glad that Mac Rumors called them out on it this time though :D
  10. joshwenke macrumors regular


    Mar 26, 2011
    They have the flexibility to decrease the prices of Apple products (as they buy them in bulk), like they do with gift cards and their occasional special promotions. They also have the ability to increase prices.
  11. YoungLay macrumors member


    Sep 13, 2014
    Naperville, Illinois
    This is very interesting, I would like to see the idiots that actually purchased from them!!
  12. mi7chy, Oct 27, 2017
    Last edited: Oct 27, 2017

    mi7chy macrumors 603


    Oct 24, 2014
    This is nothing new. Best Buy price has always been higher around release day unless you're smart enough to price match.
  13. nfl46 macrumors 604

    Oct 5, 2008
    I almost purchased one from there to get the Nov 3rd date, then change my mind. Really can't wait until they shut BB down! That is ridiculous that they are defending the extra $100.
  14. FrozenDarkness macrumors 65816

    Mar 21, 2009
    ironically, my flexibility in not shopping at bestbuy results in LOWER costs
  15. BB8 macrumors regular


    Jan 26, 2016
    I really hope Best Buy gets Blockbuster'd one of these days.
  16. edk99 macrumors 6502a

    May 27, 2009
    I have a Best buy a mile away from me and haven't been in the store in years. Who still goes to best buy? Everything in that store can be had elsewhere or online for cheaper.
  17. BondFancy macrumors 6502

    Jun 26, 2016
    This. So dumb. Price match it to Apple, lol.
  18. Ds6778 macrumors 6502a


    Sep 9, 2016
    No. It’s called they want a “kickback” from carriers for adding new lines and upgrades. Buying at full price from them does nothing so they charge more to deter it.
  19. AppleFan91 macrumors 65816


    Sep 11, 2012
    Indy, US
    Why don’t they just call it like it is? They are trying to make money off of it. The carriers pay them when a customer purchases a device on a device payment plan. If a customer buys it outright, Best Buy doesn’t make any money and that’s a phone they won’t get paid on by the carrier. To offset that, they charge $100 more.

    When I worked there it was $50 though. But yeah Best Buy, go ahead and say it’s for “flexibility”. People would respect it more if you just said it’s because you don’t get paid otherwise.
  20. stopthenonsense macrumors member


    Dec 23, 2015
    Spring, TX
    If people will pay it, then BB can charge it.
  21. jschu22 macrumors regular

    Apr 12, 2008
    Because all the time, Best Buy "sucks".
  22. morcutt11 macrumors 6502


    Jun 26, 2015
    LOL - You're paying for the convenience of buying from Best Buy, which really isn't a best-buy. A surcharge for privilege - nice.

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