These placements are getting a bit old. I'd love to see how many of these celebs are wearing their free gift in a week from now.
Nah, the fact there's now two in the wild means that Apple will eventually offer this band to everyone. The reason they haven't yet is likely because it takes 9 hours to make each band, and Apple's manufacturing plant has likely been running overtime, just to provide the stainless and black bands in volume. The metal link was the third most popular band after the Milanese loop and sport band.
We'll see this and a gold Milanese available by Christmas, along with other case materials as rumored. We'll likely see a Platinum Edition, as well as a $1-2K gold watch for the mid-tier model, maybe 14K or Vermeil. I'm also betting on an anodized gold Sport watch to match all those gold iPhones.
Apple is trying to market the Watch as a fashion item and not just tech (hence the costs reflect the watch fashion market). And so, they need to get into the fashion market for it. This is just one of the ways they hope to do that.
Also aside from Christy Burns none of this is really official Apple marketing. Heck Anna Wintour was wearing an Apple Watch on April 16 and the first I heard about it was this morning. Most of the celebrity Watch sightings have come from Instagram or Twitter. This isn't in your face marketing from Apple.
just because you slap a ridiculous price on an item, it doesn't make it "fashion market"
just like when I break a branch from a tree, doesn't make it hand-made wand.
I suppose it's possible. Obviously Apple is testing it out. I think Karl Lagerfeld got one because Marc Newson's wife works for him. Beyoncé? Is there some connection to Jimmy Iovine? Maybe Iovine is the one pushing to get these in the hands of celebrities. It certainly worked for Beats.
Lagerfeld got one because he's the most famous and powerful high fashion designer in the world.
Beyoncé?
If they're getting them pre-released directly from Apple, this is some type of official Apple marketing.
What? She looks like a peacock just sat on her face.
I would call it un-official. I doubt Jony Ive handed Sam Smith a watch and whispered in his ear "make sure you post this on Instagram". Yet Apple knows these things will eventually find their way on the internet/social media.
It's more likely Tim would be whispering in Sam's ear.![]()
Would be kind of hard considering the watch wasn't given to him by Tim.![]()
These placements are getting a bit old. I'd love to see how many of these celebs are wearing their free gift in a week from now.
Well you missed the sexual preference joke here but thanks for adding the word 'hard' to the conversation.