The 13 Pro represents a much bigger upgrade from the 12 Pro than the 12 Pro was over the 11 Pro, yet because the 12 Pro was a newish design, people went nuts. 5G didn’t sell the 12 Pro. It had the same notch, same 60Hz display, and only the 12 Pro Max had a noticeable camera upgrade worthwhile. Meanwhile, the 13 Pro delivered ProMotion with brighter display, significantly better battery life, major improvements to the camera with new features like Macro and ProRes, much better Night Mode and low light, and a smaller notch. In my opinion, the 13 Pro is the epitome of what the X was supposed to be.…or maybe the demand just isn’t as strong for the Apple Watch S7 or iPhone 13 lineup. The 13 announcement was almost as lackluster as the announcement for iPad Pro 4th Gen.
It‘s almost as if Apple and others are making a preemptive cover for possible disappointing quarterly numbers. As some who upgrades every year since the iPhone 6, I skipped the the 13 Pro. I know I’m not the only one.