Paying hundreds of engineers to do the very difficult job of designing the world’s best microprocessors is not something you do to maximize profits.
They are doing it to control their destiny and to provide the best possible technology so they can make the products they want to mare.
Perhaps, but understand that it could be only a matter of a few years before Apple recoups r&d costs. They're paying Intel a pretty penny for their processors.
Apple has every right to maximize profits. My point is that I do not think Apple has a great track record of understanding what business users need and have odd strategies: namely, trying to push MS Office alternatives that nobody uses.
In a few years, when all the kinks are worked out, if these new devices cannot run enterprise apps from the likes of Adobe, Microsoft, Google, etc as good if not better than their Intel contemporaries without also providing efficiency gains then I don't know how you cannot say that is anything less than a gigantic failure. Keynote? Pages? Come on now.
I truly do not think enough people remember just how badly Apple wiffed on this last time they tried. I have 9 Apple devices in my home, I believe in them and prefer their products to others. I just don't want to be exiled from MacbookPro ownership because someone in Cupertino thinks I should be using Numbers instead of Excel.