Bloomberg: Jeff Williams is Second-Most Important Person at Apple, Operates Similar to Tim Cook

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 22, 2019.

  1. FFR Suspended

    FFR

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    #26
    Sales and marketing aren’t the equivalent to operations.

    Maybe Steve knew Better, certainly worked for apple.
     
  2. Jim Lahey macrumors 6502

    Jim Lahey

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    #27
    So long as they continue to make great products running great software, they can put the janitor in charge for all the difference it would make to me. Just for giggles though, I guess it would be pretty fun to see Craig Federighi as the face of Apple :D
     
  3. Spock macrumors 68000

    Spock

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    #28
    I think that Apple may turn into an Apple of the 90’s and today hybrid. I don’t think we will see a return of beige boxes of course, but I think we will see designs that use easier to produce with cheaper, more standard components.
     
  4. cableguy84 macrumors 65816

    cableguy84

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    #29
    He is basically describing todays Apple. Guy was a genius.
     
  5. cardfan macrumors 68000

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    #30
    The suggestion that Apple will continue to work with Ive’s independent firm (designs R us) is a bit jumping the gun. You’re either with Apple or you’re not. Of all things mentioned that is probably the scariest scenario if you’re a fan of Apple. This has nothing to do with Ives ability but the notion that Apple is outsourcing hardware design.
     
  6. Rogifan macrumors Core

    Rogifan

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    #31
    If I was an editor at Bloomberg I would’ve said you don’t have a story here there’s nothing to publish. The only thing we learned in this piece is that Jeff Williams is married. Everything else is stuff we already knew with quotes from anonymous sources sprinkled in. Also if these people are willing to go on the record then I question whether they have an agenda that they’re trying to push.
     
  7. Veinticinco macrumors 6502a

    Veinticinco

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    #32
    As the saying goes, the A(a)pple doesn’t fall far from the tree.

    If Tim Cook could instruct a committee to design an executive, moulded in his own grey-haired monotonous image, that could oversee design at Apple in Ive’s absence, an uber functionary that Cook could understand, be comfortable with, and never threatened by, the resultant stock price-friendly process would unceremoniously vomit up Jeff Williams.

    Another “toner head” indeed.
     
  8. MacHiavelli macrumors 65816

    MacHiavelli

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    #33
    Assuming they are different people, I would like to see either Rogifan (of this parish) or Ben Lovejoy (of 9to5Mac) made head of product development at Apple. Proper knowledge and passion and vision.
     
  9. Rogifan macrumors Core

    Rogifan

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    #34
    What are you basing this on?
     
  10. code-m macrumors 68000

    code-m

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    #35
    Clones :eek: Apple’s new device ;)

    Apple is the new Sony :p
     
  11. CWallace macrumors 604

    CWallace

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    #36
    It was three years of the same style iPod under Steve before we got the Mini - which was just the same iPod shrunk. We had to wait four years for the Nano, which was an innovation on the design. It was three years of the same iPad before Steve innovated with the iPad Air. It was three years of the same iPhone before Steve innovated with the iPhone 4. And let's not get started on how the Mac design didn't innovate for long stretches under his watch.
     
  12. -Garry- macrumors 6502a

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    #37
    Given the Steve Jobs interview (in the first reply on this thread) it’s sort of ironic that Apple is Xeroxing their executives.
     
  13. anthogag macrumors regular

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    #38
    Get him a pair of Tim Cook glasses and the transformation is complete.
     
  14. CWallace macrumors 604

    CWallace

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    #39
    Apple is now a Fortune 5 company - "going rogue" with your C Suite replacement plans is a good way to become a (low end) Fortune 1000 company.

    I'd prefer an Apple with a stable and level-headed leadership team that results in an employee base who enjoys their jobs and is motivated to one that has a C Suite that is causing constant churn in the lower ranks due to people hating their bosses and/or jobs and just phoning in their work until they can move out to another place.

    We had the latter under Sculley, Spindler and especially Amelio. And it almost killed the company.
     
  15. Return Zero macrumors 6502a

    Return Zero

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    #40
    Maybe the best thing to happen during the Jobs era was that he didn't get his wish of absolutely stomping Android. In that case, we would have the monopoly situation with the toner heads rising to the top. As it stands, there is still very strong competition in personal, professional, and mobile computing. (Stuff like the success of AMD's Ryzen is a very good thing.) Apple is still forced to focus on their products, even if perhaps to a lesser degree than they did while heavy underdogs in these industries.

    If Jeff was the one responsible for the Apple Watch, we shouldn't be complaining. It has been a resounding success, even while only scratching the surface of wearable tech. Not only that, but it has probably been the most exciting Apple product feature-wise over the last few years, especially considering the near-negative expectations that were placed on it by many. The Watch is an excellent, Jobs-esque combination of tech innovation and attention to detail. I welcome the idea of the person responsible for this kind of success being the CEO of Apple.
     
  16. DeepIn2U macrumors 603

    DeepIn2U

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    #41
    LMAO ... Tim did NOT 'have' Ive ... as shown from the sudden leave announcement Ive mentioned NOTHING about Tim which is VERY glaring!

    He did mention Apple as a whole and design team members and friends therein of the design team. Tim mentioned Ive, Ive did NOT speak of Tim.
     
  17. FFR Suspended

    FFR

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    #42
    So you think apple will be close to bankruptcy

    I don’t see that happening, Standard components.
    Cheaper to produce. Which apple have you been following.

    Have you seen the new Mac Pro and apple reference display?

    Yeah Face ID was totally a standard component and easy to produce.
     
  18. Cosmosent macrumors 6502a

    Cosmosent

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    #43
    Just read the entire article on Bloomberg.

    It's an interesting read & I highly recommend everyone read it.


    My take: There is NO WAY Jeff Williams is the next CEO of Apple !

    He simply isn't technical enough.

    It's the exact same problem Apple's Upper Mgmt has right now.

    More of the same won't help !

    BTW, Industrial Design, what Ive was responsible for, is NOT the same as Hardware Design (chips, boards, etc., what EEs work on) OR Software Development.

    It's surprising how many simply don't know that !

    ALSO, the Bloomberg article doesn't paint a very rosy picture of Apple IF Williams is 2nd in command ... is he really the best they have ??? a guy who started in Procurement & then became 2nd in command of Operations !
     
  19. kemal macrumors 65816

    kemal

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    #44
    The feds should split up Apple. One new company focused on innovation, the other on operations.
     
  20. nvmls macrumors 6502a

    nvmls

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    #45
    Agree a visionary wouldn't necessary have to be CEO, but Apple's decisions since Jobs clearly illustrates there is no one with such capacity and/or if there is, he/she's making little impact.

    Ive was a "product" person, as much as many hate on him, it was the very few left this company had towards giving the consumer a "better" experience (also "thinner" sure).
     
  21. FFR, Jul 22, 2019
    Last edited: Jul 22, 2019

    FFR Suspended

    FFR

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    #46
    That would be a great idea, apple can innovate but won’t be able to bring their innovations to market at scale. /s

    Which would result in much higher prices all around.

    I think that is a win win situation, you definitely have got something there./s
     
  22. BGPL macrumors regular

    BGPL

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    #47
    In Cook's mind, Williams is the perfect suitor, just as calculated and reserved. Jobs was terribly successful because he took risks, and it wasn't just his innovation. The current regime is hitting grounders with basic, already-been-done tech on phones, but they're looking for a home run with self driving cars and Apple video content. With self-driving cars and augmented reality now dumped, what do they have remaining?

    IMO they could exploit the Apple watch and own the wearables market. Make it a bigger, wider display, enough so that older people with vision issues can use it. I'm younger, but I've heard that complaint 100 times.
     
  23. Spock macrumors 68000

    Spock

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    #48
    I’m basing it on the fact that Apple just had numbers guys in the 90’s before Steve Jobs came back. They were not interested in innovation, they just wanted to make money.
    I’m talking about the future of Apple not the present. And I wasn’t talking about Apple lowering costs to the consumer, I was talking about Apple lowering costs to bring up the bottom line to keep the numbers up where Mr Cook likes.
     
  24. Rogifan macrumors Core

    Rogifan

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    #49
    iPad Air came out after Steve died.
    --- Post Merged, Jul 22, 2019 ---
    How do you know Jeff aWilliams is just a numbers guy?
     
  25. Kaibelf Suspended

    Kaibelf

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    #50
    Why? No one else got along with him, and Steve chose Tim instead of Scott.
    --- Post Merged, Jul 22, 2019 ---
    It shouldn't. It's better to have both sides of the coin.
     

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