Gotta love posts like this that ignore all the value created by Cook's team.
- 1.4B devices (record)
- Apple Music now more paid subscribers than Spotfiy
- Services at $50B
- Wearables (Watch, AirPods) best in industry
- Industry leading silicon
- THE best tablet, by a mile
- Ultra competitive phone market and still selling 200M units/yr
- Innovations like FaceID are still trying to be matched by competitors
- $700B in shareholder value since Jobs passing away
- Record earnings
- Biggest buyback in the world
The only real bump in the road recently has been China, which is an issue for pretty much every company doing business there. It's also gotten better according to reports.
I don't know what you want Apple to do. They have executed the iPhone strategy better than any single device by a mile. All of your 3 year shell talk as if it's a misstep is precisely wrong. The iPhone has been managed so well, it's unbelievable. They are FINALLY seeing some dropoff, but it's expected after a product has penetrated most of its market, lasts so well, and has little else to offer. They are still selling 200M units/yr.
Making fun of their push to services ignores reality. That's what Apple should be focused on now that they've built the device count. People want services.
Trying to understand why Apple hasn't bought companies like Tesla, Nest, or Sonos is just an exercise in futility. Pretending you understand all the details like integrating cultures, financials, and synergies is disingenuous.
High level, Tesla is run by an eccentric maniac that lies to his investors constantly, doesn't deliver what he says, and is losing billions of dollars every year. Why would Apple really want to buy that? Nest and Sonos are likely complete non-needle movers and Apple believes they can play the long game to take those industries.
If you're going to be so negative, you at least have to acknowledge some of the positives.