We found that 'Custom' mode has a slightly higher peak brightness of around 750 nits, which is 100 more than last year's A8 but still some way from Panasonic HZ2000 that hits 1000 nits. We also found that Sony A90J in some picture modes/settings is capable of delivering short bursts (a few seconds) of 1300 nits, which is related to the new OLED panel. However, reaching 1300 nits comes with big caveats because you either have to use 'Vivid' mode or adjust settings in such a way that it affects grey tones to a degree that degrades the picture in other ways. Either way, A90J will not be able to maintain 1300 nits for more than a few seconds, after which it drops to 800 nits, so we have to question how much of a benefit the "brighter OLED panel" is to the viewer. Personally, I would prefer stable 1000 nits peak brightness over ultra-short bursts of 1300 nits.