About time. I guess the negative votes came from the moronic zealots like kastenbrust who honestly think that the video world will let itunes do to movies what it did to music without substantial advances in broadband infrastructure taking place first. By which I mean peddle an inferior, heavily compressed product at slight only reductions which are never subject to discount. If the lot of you could stop trying to align the bold decision to sign the death warrant of the floppy disk drive with its omission from the imac with the not-remotely-bold decision to drop the optical drive so as to make the thinnest laptop ever, then maybe we can stop pretending steve jobs made some announcement about the death of optical media that many of the ppl on this forum seem to have dreamt up in their fanboi further.
When the itunes store sells albums at lossless quality for the same price they cost in the january sales or 1080p movies which look as good as BRs and don't cost anymore to rent/buy, and I can reasonably afford the vast amounts of HD space it'll take to hold all of them, then maybe you fools will begin to have a point. But even then, I don't see anybody distributing their home movies, wedding videos and the various specialist videos for which distribution through the iTunes store makes NO SENSE, by any other means than burning disks and sending them out to clients/friends/family on the macs those semi-professionals have been using for their post-production work since long before the halo effect suckered you zealots in.
I dread to think how many ppl have posted such supposedly progressive claptrap throughout this thread, despite the fact that this article is actually very GOOD news for the mac platform and for mac fans alike.