It says the name on one side and has electrical connections on the other! I knew it! I bet you all feel foolish now for not believing my predictions!
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Yep, their normal practice is to have a tiny chip fab in the back of each Apple Store, and they don't produce/install the chip until you actually buy an iPhone - that's why it takes them a few minutes to bring the box out.And it's already being produced a few weeks ahead of launch?
Interesting. Would have never expected this.