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thats awesome. so when i buy this $1500 ebook reader and fall asleep in bed, instead of doing no damage to a $30 book i smash a now have a $1500 paperweight after i drop it

this thing is going to be apple's answer to a netbook. it will be cheap and apple will have that edge for content distribution with itunes
 
thats awesome. so when i buy this $1500 ebook reader and fall asleep in bed, instead of doing no damage to a $30 book i smash a now have a $1500 paperweight after i drop it

this thing is going to be apple's answer to a netbook. it will be cheap and apple will have that edge for content distribution with itunes

So your argument against it costing 1500 is that it will be easy to break, and as such, it should only cost 500 bucks? A MB Air is easy to break but costs 1800 bucks I believe, and anyways, all my expensive electronics are insured with Chubb with only a 250 dollar decuctable, so I am covered, especially since Chubb is the best insurance company in the industry, although they charge a lot. But back to my point, just because something is easy to break doesn't mean that it must or should be cheap. Obviously I don't want the new tablet to cost 1500 but have the features of a 500 dollar unit, it is because I know that you won't get much for 500 bucks, even subsidized, and I want a lot of awesome features which can only come with a 1500+ dollar price tag, plus it will make the tablet somewhat rare and unique. When I originally got my iPhone, I sold my old Vertu phone thinking that the iPhone will remain rare and high priced, but I was wrong, however as I am so used to the iPhone, I think it would be hard for me to move back to Vertu, even if I get their new awesome flip phone.
 
I can't wait for the tablet. Been using my iphone to read ebooks & have been tired of the small screen for awhile.
 
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They use software to sell hardware, not the other way around. Apple makes it's money on hardware.

No!!! You don't get the Apple business model. Apple makes money by largely making both software and hardware pay for themselves. People get confused but in most cases you are paying total system costs not individual hardware or software costs.

You can't buy Mac hardware without software. You can only by a system.

The only things that are charge back model to some extent are iTunes, Quicktime, and Safari. Two of which leverage lots of web standards which help defray costs and the third is a standards push. iTunes draws money from OS X ( Mac OSX and iPhoneOS) sales and iPod sales. Quicktime is mostly funded out of same sources. Safari less so out of iPod sales.

However, the MAJOR products fund themselves. There is widespread speculation that one side funds the other... there is extremely little evidence for that in their financial results.

Back when Apple was grossly doing badly financially they were doing that one props up the other side stuff. That is a flawed strategy to implement over the breadth of your products.
 
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