I would laugh now, but I'm refraining until Wednesday.
$799 is a better price point, tho.
Why not $299?
Or $.99?
You guys dream of some alternate reality that Apple never has stepped into.
$100 off is, to Apple, a drastic price reduction. Expect these things to be $999 (and up) IF LUCKY. I suspect $1099. Maybe if Apple drastically cuts down the ports and makes a pad it could be $899 for the lowest, but that's entering the alternate universe of po'boys.
It's easy to find a 200$ margin.
For example this notebook i bought:
Acer Aspire 1810TZ
Processor: Intel Pentium Dual-Core Processor SU4100 1.4G
Motherboard Chipset: Intel GS45 + ICH9MS
Memory Capacity: 3GB
Hard disk capacity: 320GB
Screen size: 11.6 inches 1366x768
Graphics chip: Intel GMA X4500 HD
LAN: Built-in 10-100-1000M card
Wireless: 802.11n wireless card, Bluetooth 2.1 + EDR
Built-in camera: built-in camera, 3 megapixel
USB: 3 ports, USB2.0
Card Reader: Built-in
Other interfaces: VGA port, HDMI interface, RJ45, voice input, voice output hole, DC power jack, security keyhole.
Cost me 399 € that's about 560$.
So make another extra 100$ usd to swap the SU4100 for the SU9600 processor.
And we are at 660$.
There's a margin of 239$.
Lately i haven't bought any apple computer because of their price. I remember the time an ibook 12" was considered a ultraportable and it costed 999$.
I also remember the Powerbook 12" for arround 1699$, but they were way ahead of the rest of the computer industry, and those products at the time justified the price.
The current Macbook Pro 13" is a rip off, a 13" screen with 1280x800 in 2010?!