Saw the Tj Maxx pricing on all the tech forums. Called Apple and asked if they would price match. Walked out with 2 tonight! One is a Christmas gift and the other I kept. I knew about Apple matching prices when Toys R Us had a nice bundle for the touch, but my daughter did not like the cases. Went to Apple and they gave her the same package with a better case. Very happy! Really was not that interested at first since I have the new iPhone and several laptops/netbooks, but I wish I bought 3 since my wife really likes it. I got the second one thinking I could sell for a little profit, but could not resist opening the Apple package sitting there. Figured I would at least get my money back if I did not care for it. It is not going anywhere now! For all the "cool story bro" people out there, was sharing my experience. Could care less if you believe it or not. Just sharing in case someone else gets lucky with their local store like I did. My receipt was emailed and you will think I doctored it if I post it anyway.