This is only true is some states, as each state has different law regarding this issue.A company is not obliged to honor everything said by its employees, especially when statements are made in conflict with the company's written policy.
I can tell you from an Insurance standpoint, in some states, if a representative of a company offers a customer a price, correct or not, the company has to honor it, while in most states it does not.
I have asked my local Apple store about this in the past, they stated it is something their specific store offers, however: they were very clear in that each Apple store is different, and not all Apple stores offer this. I was told in general, most Apple stores offer a 30 day window as a courtesy to trade your recently purchased MacBook for the updated version, but again not every store does.
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