I just have a something to throw out there for thought. I have been a comic book collector and I have seen the same thing happen to the comic industry. With the beginning of the "direct market" In both records and comics it not only saved both respective industries, it propelled them to new heights of success. But I think both industries suffered from the same thing, the lack of producers marketing product that met consumer demand.
For anyone who doesn't know what I talking about the gist of the direct market is this... previous to their conception, product like records, would be distributed to larger stores to be sold in their record departments. The store would sell what they could and return the unsold merchandise along with the payment for what they were able to sell. The direct market allowed retailers for a much lower cost to purchase the merchandise however they paid for it and kept what they didn't sell.
This also allowed producers to increase their market production because all was now a guaranteed sell. This is where I believe producers lost sight of meeting consumer market demand. The over saturation of product on the market which consumers have no interest in has eventually caught up on the market exchange rate and hurt retailers first, like Virgin.
Todays music, comics, DVD's (I talking about the "straight to DVD" movies) and entertainment in general (like the product sold in Virgin stores) is horrible. Not ignoring the very talented and deserving performers but there are still way to many talentless and undeserving performers that are out there riding this gravy train that quite frankly shouldn't be there and in the previous more demanding market (go back to the early eighties and before) would not be. Like wise the whole industry has suffered for it and the stores at the bottom of the chain are the first to take on casualties.
But that's what I think. What say you?