Ya-who?
Ya-Who? Interesting development, not on its own, but when paired with Microsoft's acquisition of aQuantive last year. This proposed takeover gives then an established web portal and search engine (a lot of us here may see Yahoo as crap, but there are many un-savvy people out there) to go along with their own interactive agency (Avenue A|Razorfish), a digital advertising network (Drive PM), and their own advertising platform and tool set (Atlas).
It seems like one of their hopes is to get really big in web advertising which, despite what many of us may think about banner ads and the like, is huge and has rebounded greatly over the past few years. Their subsidiaries can now sell potential clients on the possibility of a rich media -- video banners and the like -- advertising solution combined with search engine optimization and great placement in searches on MSN and Yahoo.
A lot of rambling to say that the acquisition of Yahoo appears to be part of a larger plan, not a one off. I'm not arguing that it will work, though. 😀