Build It And They Will...

Discussion in 'Apple, Inc and Tech Industry' started by stanman64, May 18, 2016.

  1. stanman64 macrumors 6502a


    Jul 9, 2010
    I happened to stumble across this old quote from Steve Jobs today:

    "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."

    What are your thoughts on this quote and Apple's current situation/outlook?

    IMO: I cannot say I am innocent from leaving a comment or two about Apple's "downgrade." I believe Apple has more areas of potential improvement now than they have had in a while, but I am not sure I agree that they are nosediving.
  2. maflynn Moderator


    Staff Member

    May 3, 2009
    If you look at Apple's history, its been a rarity that they opted to be on the cutting edge of product development.

    With the exception of the Apple I, II and some other products, they've mostly taken an established product and improved it in a way that really resonated with the public.

    For instance, the iPod, music players were around well before the iPod. Some had hard drives, others had displays. It was apple that astutely put it together and rolled out a great product.

    The iPhone, same thing, there were smartphones out for years.

    The iPad, MS was trying for years to get the tablet market off the ground, it took apple.

    So my point here, is that Jobs was an excellent visionary who saw products not being utilized to their fullest potential. I think that vision is now missing from Apple. All I see now is apple looking to make their existing product lines thinner, so thin that the cameras now protrude from the body of a phone. I seriously doubt that Jobs would have green lighted an iPhone with its camera sticking out - we'll never know but that's my opinion.

    I don't think apple is going through a nose dive, but they don't seem to be as nimble and quick to react as they used too - a side effect of their growth and popularity, I guess.
  3. I7guy macrumors P6


    Nov 30, 2013
    Gotta be in it to win it
    Reading it reminded me of all the yogi Berra isms like; "it's Deja's vu all over again".
  4. Tech198 macrumors G5

    Mar 21, 2011
    Australia, Perth
    I agree... It's hard to please us... When u add something to products, we just keep asking for more.

    I guess the other way you could look at it is, well "since Apple is a closed eco-system, even more we'll won't listen to our customers either" and you either like it, or go elsewhere. period...

    Somehow, i think Apple would loose even more customers that way. Looks doubtful.. its defiantly not impossible based how how the company controls things anyway other any other.
  5. Jessica Lares macrumors G3

    Jessica Lares

    Oct 31, 2009
    Near Dallas, Texas, USA
    Here is that quote in its actual context:

    It still applies to today's tech world and Apple seems to still be following the idea - Which I think is OK. I don't think they're nose diving either.

  6. phrehdd macrumors 68040


    Oct 25, 2008
    How this for an idea ...

    1) make Mac computers that allow for upgrades. Stop the solder in crap.
    2) try making a front end to their routers that have two settings - standard (as is) and advanced (missing)
    3) fix iTunes so it is not the bloated convoluted piece of work that it is now. People enjoyed using it before.
    4) If you are going to get rid of the Mac Pro and replace it with a Mac Mini Pro then say so. Also provide more BTO options.
    5) Fix the damn IOS for iPhones to allow more customizing. People with poor vision don't want to look at 4pt and smaller.
    6) Acknowledge the gamers and consider at least one laptop and Mini to meet this HUGE market.
    7) Dump Thunder Bolt on anything but the Mac Pro and go uniform with USB-C plus USB3.
    8) Pay the damn licensing for HD audio and stop screwing the customer with DVD quality audio rather than Blue Ray level.
    9) Either sell an "ATV" software for the lower end Mini to make it a turbo ATV or offer an upper tier ATV that competes.
    10) Stop the damn form over function crap. We can have both.
  7. Pakaku macrumors 68020


    Aug 29, 2009
    They're already starting to try to capitalize on new things: smart watches, automated cars, and VR are a few. We already have the Watch, we know Apple has been hiring smart-car engineers, and we've even seen the occasional leak on Apple's VR headsets (which is a tech that has actually been around since the 80s-90s, and an idea for way longer, but never really started taking off until the Occulus came around recently.)
  8. Tech198 macrumors G5

    Mar 21, 2011
    Australia, Perth
    Agree with this.... But by the same token, customers will still not be satisfied.

    It's tough to please everyone

    Your right, they have nose dived.

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