I was reading some Apple Watch threads today and began wondering how many of you guys out there have your Kia's wrapped in bubble wrap to 'protect' it from dings and rocks and, apparently, life. Real watches cost a lot. I mean a lot. A nice Omega or Rolex or Panerai (or Corum, or Bell and Ross, or even a semi luxury watch like Tag Heueur or Oris) cost anywhere from 1,200-1,500 all the way to 30,000-40,000 dollars. Your average Panerai or Rolex will cost you about $5-6000 dollars. And here's what you absolutely won't see - a goddamn sapphire screen protector or a stupid ass watch 'bumper'. Watches, especially fine watches, are jewelry. A luxury sports watch, like a Rolex submariner, almost any stainless steel Panerai, or an Omega Seamaster, for example, is a tool. We in the watch world call them 'tool watches'. You can think of it like a Porsche 911 GT3. It's made to be used. James Bond (who, in the latest movies wears an Omega Seamaster and not his usual Rolex Submariner) does not wear a 'bumper' or a screen protector on his goddamn watch because that would be 1. Stupid. 2. Redundant (because sapphire) and 3. Tacky. Beyond belief. Watches are tools and they're meant to be used. That's life. Stainless steel is pretty strong stuff. You don't need to worry about ANYTHING. Sapphire will NOT scratch. Stop worrying. I've owned many 3-5k watches. You get over that first scratch. I've never scratched a sapphire crystal. Stop worrying. It's a watch. Finally - this is the tough part for apple. Watches are not entirely just tools. They're jewelry. For men in particular, it's one of the only pieces of 'jewelry' we can get away with wearing. Plus, the right watch has the amazing ability to make you appear more manly. Hence the reason why Panerai, omega and Rolex are so popular. James Bond wears one! Tech nerds definitely don't understand this, and that's a problem for Apple. Not a big problem at all, just a stupid silly problem that will probably get a ton of media attention. Apples watch CAN GET SCRATCHES! Oh my god! Nerds will be screaming to create a 'bumpergate'. Front page news - stainless steel can scratch? What the hell? My advice would be - get over it. No one really lies getting their watch scratched. It just happens. But they're meant to be used. Scratches will happen. The crystal is tougher than you'll ever believe possible. Enjoy your watch. Don't rush to cover it in a nerdy ass bumper or cover the sapphire in a stupid ass 'protector'. If you do - you're hilariously missing the point.