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Burberry feels the 'chav' factor

to get back on topic:

Lonsdale has/had the same problem here (Belgium and the Netherlands). The 'gabbers' claimed the brand.
Lonsdale has been trying very hard to get rid of the gabber image, as gabbers are often associated with neo-fascism.
The number of gabbers is going down i'd say, or i'm not attending the right party's.

Gabbers mostly shave their heads, and munch pills while listening to hardcore house music on which they 'hak' (dance style).
 
we have the same thing over here in the states.

Rednecks-reside primarily in the south, some have money some don't, but they all have houses they don't keep up with and oversize impractical 4WD trucks. They seem to worship the sport of NASCAR.

White Trash-AKA Trailer Trash, these people are a little lower than rednecks, most our milking the governement and doing some sort of drugs. Alot of Uncle-Daddy culture. They also seem to worship the sport of NASCAR.

From the Barrio-More of a Latino gang banger type of people, often found in groups, tattoos and shaved heads are a give away. They deal with some drugs. (I've been mugged twice in the past two years by this type of people, the first time all I had was twenty bucks and they just pulled a knife on me, so I lost twenty bucks and a Fossil watch. The second time, another group tried to beat me up and I took out two of them before the cops showed up, I ended up with a bad cut above my eye a bust nose and a busted lip.)

Wanna be gang bangers-I encountered this class of citizen in a rural southern town. Groups of minorities who try to be in a gang, in high school I got jumped by a group of three, I managed to hold my own. I got suspended for a few days, but at least they didn't bother me anymore.

We have the same over here, just different types of 'chavs'!

I feel for you guys. Sorry to highjack the thread, just thought it would be interesting to share.
 
Wow, I just wanted to show you guys the flash video. It's actually really cute, and not nearly as vitriolic as this argument makes it out to be....guess I shoulda let this thread die. :rolleyes:
 
redeye_be said:
to get back on topic:

Lonsdale has/had the same problem here (Belgium and the Netherlands). The 'gabbers' claimed the brand.
Lonsdale has been trying very hard to get rid of the gabber image, as gabbers are often associated with neo-fascism.
The number of gabbers is going down i'd say, or i'm not attending the right party's.

Gabbers mostly shave their heads, and munch pills while listening to hardcore house music on which they 'hak' (dance style).
Click to expand...

to get back on topic

I just don't understand why Chavs like Burberry anyway - it really is awful. I could understand if chavking Beckham wore it but my god it looks like something my grandmother would have put on her feet.
 
Chappers said:
I just don't understand why Chavs like Burberry anyway - it really is awful.
Click to expand...

It would be mildly interesting to find out where this manifestation of Burberry-ness first started.

Well... not that interesting.

Sort of like finding Piltdown Man, though... the source of all chavness.
 
Blue Velvet said:
It would be mildly interesting to find out where this manifestation of Burberry-ness first started.

Well... not that interesting.

Sort of like finding Piltdown Man, though... the source of all chavness.
Click to expand...

I like to blame the Beckhams because they gave a certain street cred to it but it certainly didn't start there, think Brian Harvey and his Eastenders lady (Daniella something or other - was it Westbrooke). Its all an evolution thing. They needed naff yukky tartan to give themselves street cred - sad.
And the rest is history.
 
Blue Velvet said:
It would be mildly interesting to find out where this manifestation of Burberry-ness first started.

Well... not that interesting.

Sort of like finding Piltdown Man, though... the source of all chavness.
Click to expand...

I think it was label-obsessed football fans who started wearing Burberry on the terraces, along with their Italian sportswear and boxfresh trainers. It spread from there, but the football fans stopped wearing it as soon as it became popular with Z-list Eastenders actors.
 
This is so interesting, I love finding out about the origins of things like this and whatnot.

Especially when I can see the parallels across cultures, even ones as similar as those in the UK and US. We have the same social phenomenon ("The Projects" v.s. "Council Estates"), just different slang and clothes.

I'm glad the whole Burberry thing died before it could swim across the ocean and spread in the 'states (shudder)

Oh, and BV, finding the source of all Chavness sounds like a quest not to be taken lightly. :D
 
Did anyone see that programme on SkyONE about chavs (last week I think)?

That got me really annoyed, they didn't seem to even know what a chav was. They made it out like the middleclasses use 'chav' as a word for the working classes, to put them down. But they failed to realise that being working class does not automatically make you a chav.

Chavs are people normally between the ages of 6-25, who hang around in large groups, wearing their supermarket fashion and beat the **** out of ramdom people to give themselves a laugh. :mad:
 
Lord Blackadder said:
I'm glad the whole Burberry thing died before it could swim across the ocean and spread in the 'states (shudder)
Click to expand...
Burberry is quite big in Japan apparently - although they seem unaware of the crap chav connotations - so it could still get to you too! :eek:
 
hvfsl said:
Did anyone see that programme on SkyONE about chavs (last week I think)?

That got me really annoyed, they didn't seem to even know what a chav was. They made it out like the middleclasses use 'chav' as a word for the working classes, to put them down. But they failed to realise that being working class does not automatically make you a chav.
Click to expand...
Too damn right...it is definately not the working classes. In fact quite the opposite - most chavs don't know what work is.
 
just last night my girlfriend went to the chippy donning a pink fleece and a blue beanie with a pixel style design on it and a regular pair of jeans...

some chavs asked her "are you a goth?"

... yea.
she lives in Hyde and the chav probably there is terrible. ive never had a face to face encounter with them but a few weeks ago i met up with a little gang whilst walking to her house... twas quite funny :)

"get a haircut" they shouted, which is funny because back then i just had my haircut by my cousin and i had to act as a model later. i was no skinhead but it was not long by any shot.
"get a job" i shouted back to which they so nobley put
"im on benefits!"...

you dont get many where im from. its too hilly for them.

i suppose the nutshell responce is "chavs=suck". ANYWAYS they're not just called that, that is such a southerns name for them. we coined scally and towny aaages ago.
 
garybUK said:
...all this (of course) is funded by the Giro's burning holes in their shell suits paid by us the working tax paying population...
Click to expand...

LOVELY Peter Kay quote (phoenix nights. series 2, episode 2; the reopening) gary ;)

im also quite suprised to see Burberry products being sold in Selfridges.
 
raggedjimmi said:
im also quite suprised to see Burberry products being sold in Selfridges.
Click to expand...

The prime differential being that they are geniuine Burberry articles. And typical traditional Burberry shoppers, being 40+ ladies in Burberry (plain) raincoats and carrying the check umbrella, or Japanese tourists, are unlikely to be mistaken for chavs.

Burberry do a lot more 'non check' clothing too.
 
raggedjimmi said:
LOVELY Peter Kay quote (phoenix nights. series 2, episode 2; the reopening) gary ;)

im also quite suprised to see Burberry products being sold in Selfridges.
Click to expand...

Aye that's the one :) classic
 
Here in Canada I remember Burberry being well in style a few years ago. Soon after, I also noticed the brand had become so common (read: all the "chavs" were wearing it) I was embarassed to wear it:p

As far as people know here, Burberry=[Checkered Cream +Red/Black Lines]. The brand is doomed, since Burberry's usual customers are now associating it with the chavs.

Can anybody recomend a nice brand that hasn't been overtaken by the chavs? Good old Lacoste is always plain and nice.
 
I got called a Chav last night by some Chavs.

They were pissed on cider and one was walking a dog and said "This is the fookin ardest fookin dog int world. It'll bite you're leg off ye chav fookin ****"

I was most confused.
 
Chav Monopoly:

http://www.antireality.co.uk/llama/image001.jpg

I'm not sure what the intended audience is. Surely most chavs are illiterate and won't be able to read the board correctly?

To me, a chav is an ill-educated, incoherent thug, with dubious fashion taste and lots of bling-bling jewellery. Being working class has nothing to do with it.

I was walking across a parking lot a few months back. Some tracksuit-clad reprobates almost ran me over on a bicycle. One of them muttered "tw*t" at me. Charming. Fortunately they didn't bash me over the head and steal my iPod.
 
hahahaha, i haven't seen a chav wearing Burberry in a long while, isent Burberry the tartan that scottish people wear if dont have a clan, so it's like they are labeling themselves as scottish rejects :p, i'd like to hear from the sole chav mac rumors poster.
 
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