No, I mean Apple. Apple designed the display, Samsung just manufactured it. We don't give Foxconn credit for the iPhone, do we?
Exactly. Samsung also made some A9 chips if I remember and yet no one said these were “Samsung chips”. This is just too close to home for Samsung fans, I guess.
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What about the possibility of burn in occurring from constantly displaying normal App icons on the home screen, as well as the more static App icons at the bottom of the screen for the four docked Apps.
Apple moves the icons in the status bar (“ears”) by a few pixels from time to time, and possibly elsewhere, to avoid burn in. I read it (I think from Rene Ritchie) somewhere, but can’t seem to find it now, but I remember it because it was really interesting. You don’t see it because it’s just a few pixels, but they move from time to time. Possibly whenever there is a full-screen transition from app to app, or maybe even after set time intervals.
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Samsung won that game because Apple paid them a fat check for creating the display.
No, you got it wrong. Samsung didn’t create the display, Apple payed them to manufacture their own design in Samsung factories. Samsung invested heavily in factories and production and it payed off. But Apple created the display. Just as they created the A9 chip and Samsung produced it in their factories (some were made by TSMC) - and yet, no one thought “Samsung created the A9”
Samsung provided the factories and the materials. That’s literally it. Every pixel in that screen, every single organic light-emitting diode is there because some Apple engineer decided to put it there. That’s why the X screen is so different than the Galaxy screens, with higher sustained brightness, less burn in, better accuracy but lower peak brightness and worse color shifts. Totally different displays. I’d say Apple made a better one and beat Samsung engineers in their first attempt. We can only imagine what they will do on a second try. Great display and 100% kudos goes to Apple. Samsung was smart enough to invest a fortune in screen manufacturing and good for them.
The only way I can explain this confusion is that we’ve heard how Samsung creates the best displays for so long, people have a hard time grasping the fact someone beat them at their own game. And they were beaten by Apple in this round.