I yet to own an iPhone so I don't have to agree with any side. IMO, cry babies or not, when this many people have the same issue with a company, the company cannot be blameless. This kind of a mass group anger toward the same company over the same issue is extremely rare, and the company must acknowledge the reality. ATT/APPLE should have expected this to happen; whether crying customers are being reasonable or not, it is a reality and you can't just ignore the reality. Is it the company's fault they did not anticipate this to happen. They make billions of dollars and they should have spent some money on learning human psychology and consumer behavior. I understand ATT (not sure about APPLE) does not have a good win/win solution to this problem, however, they should come up with a solution--ANY solution--to mitigate all this madness soon. Not doing anything is the worst decision they can make. Yes, maybe all these angry customers are wrong, but that really doesn't matter. When you have tens of thousands of 'wrong' customers, you still have to try your best to reach a resolution nonetheless. That's how a smart company deals with 'unreasonable' customers. You simply cannot say "Be reasonable and grow up." to THAT many people. The burden of customer happiness is on the company's side. Not fair? Fairness argument does not apply here. Then again, monopoly is a very powerful weapon and there may be a good chance the company can weather this thru without doing anything. But, I wouldn't recommend that. I am very interested to know how would MBA professors advice ATT/APPLE on this debacle. This would make a good case study.