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I hope this isn't feeding a troll. But here goes anyway...lose what customers? If AT&T stand by the current pricing, the existing contracted customers will either pay up to exit their contract (neither win, AT&T lose their monthly payments, customer loses up-front money) or continue to the end and don't sign up for a new contract (not likely :D).

Second scenario (from poster above yours): they give the few misguided complainers a free contract termination, and what happens? EVERY SINGLE 3G CUSTOMER still on a contract will want said free exit too. AT&T will lose $200 for every customer who chooses this.

OT:
According to this
https://forums.macrumors.com/image.php?u=84938&dateline=1240296402

Your avatar is only 74 pixels wide. :eek::confused::p
 
78 million AT&T customers, plus numerous more on other carriers, figured out the simple math that a 2-year contract means a contract for two years. The whiners are stupid and probably either physically and/or mentally 15.

That's a little insulting to 15-year-olds ;)
 
Again, it is the company's burden to come up with a solution that can make those people understand a 2-year contract is a 2-year contract. ATT & APPLE have clearly failed at that.

If the customer doesn't read the contract they signed, that's their problem. It's not AT&T's responsibility to sit there with every customer and read the contract verbatim and make sure they understand it.

It's not like you even have to read the contract. I'm quite certain that any time the iPhone 3G price was displayed online, or at an Apple or AT&T store, there was an asterisk with the footnote "2 year contract required." If they didn't see that, too bad.
 
I am very interested to know how would MBA professors advice ATT/APPLE on this debacle. This would make a good case study.

A good case study for a psychologist to determine why some people want to blame others for their own stupidity and failure to read a contract.
 
I think what we need to watch for is who will file the first lawsuit protesting this overruling the sane advice of a lawyer. Imagine a lawsuit on a product that is yet to be shipped :p:rolleyes:
 
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