Great points Steve and Rigby BUT come on this is a whole new generation and world. Rigby, I really like you but, there' not many like you left.
Hollywood is a repulsive, greedy multi billion dollar business that needs to wake up to 2018 (from next week).
Let's get one thing clear, nobody is poor in this industry when actors and actresses can earn £10,000,000 a film. They are not curing cancer for goodness sake! This is an arrogant, dictating, last century movement.
Hollywood has done very well with the older generation milking them in VHS, Betamax, V2000, LaserDisc, Hi8, DVD, BluRay, 4K BluRay (remember those we'll be saying in 2020) and streaming. The kids of today - THE internet generation born and bred aren't falling for this. They are wise. And this is why iTunes needs to do what Steve Jobs did with iTunes and the 99cent download.
The market is truly obese with films from Hollywood flooding the system and guess what - there's very few that are great. £5.49 to rent a film on iTunes? NO WAY!!! That's pure greed and that's coming from me, one of the greatest advocates of iTunes.
If Apple and Amazon and whoever could sell new releases for £4.99 then maybe, more people would buy but my gosh, with the worlds trends, people being poorer, overcrowding, people wanting everything now, there's no way that the buying business model can survive. It's an outdated concept, just like capitalism and everything else from the last century.
People are a lot better informed today and they seem to be seeing the rules in todays' internet age! The world is truly evolving more than ever, don't get left behind!
Out of interest, Apple stole from me when they deleted one of my films. And guess what. They couldn't care less because it was over 90 days old! I even Emailed Tim Cook and Phil the marketing man and guess what? They couldn't be bothered to reply.
So Rigby in this case, please don't look on any one pirating badly, as Apple was the biggest thief in this case, whilst they count their trillion dollar business!