Do people ever research before posting.
The ASA is not part of the government, nor is it funded by tax payers money. It's funded by the advertisers!
http://www.asa.org.uk/asa/about/short_guide/
Okay, fine it isn't run by the government. I can still think of a lot better ways to spend the £7,355,000 that the ASA received in levies last year.
I am not saying there isn't a place for such an organization, just that there time might be better spent than on complaints such as what you have expressed.