Ditto.
The prices for rentals are pretty much exactly the same as renting from the store, but the price for purchase is significantly higher than you can get the actual DVD for in most cases. Plus you have to buy a multi-hundred dollar Apple TV first and hook it into the tangle of hardware that is your TV/Stereo system.
This is a good first step, but it doesn't really change anything for me, nor will it for most people I know.
I am a collector, and thus the media companies "dream customer" in a sense as I have bought
huge amounts of their expensive products, but for me this is still not a service I will buy into. I'm really only interesting in purchase, not rental, and the prices for purchases are just too high by a factor of about 100%.
Consider:
- Since I have the huge DVD and CD collection, the AppleTV product I am waiting for is one with an optical drive, yet rumours have it that Apple will *never* make an AppleTV with an optical drive.
- Since almost any movie older than a few months can be got in the 5 to 10 dollar range on DVD, and since I have never paid more than 5 or 10 for a CD for years also, the digital purchases have to be in that range before I will buy them.
This service is just aimed at idiots or people that value the convenience far more than the product itself. I guess if you are an XXL type person who likes to watch movies and doesn't care about value, your set!
.