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Rogers, the largest wireless carrier in Canada, has admitted that it has seen lackluster demand for the iPhone 8 so far.

rogers-iphone-8-800x383.jpg

"What we're seeing is sort of [...] anemic appetite for the iPhone 8," said Rogers CEO Joe Natale, during an earnings call today, according to Reuters.

iPhone 8 and iPhone 8 Plus pre-orders began on September 15, and the devices launched on September 22, including at Rogers.

Earlier today, China's Economic Daily News claimed Apple has asked its suppliers to reduce iPhone 8 and iPhone 8 Plus production by nearly 50 percent in November and December, just days after iPhone X pre-orders begin.

The report cited an unnamed source who claimed it is the first time in the iPhone's ten-year history that new models will face a major cutback less than three months after Apple suppliers began mass production in China. Given the staggered release of the iPhone X, however, this isn't a typical launch to begin with.

Apple shares declined around 1.5 percent in pre-market trading today as investors reacted to the news, dragging down the Dow Jones.

While many industry observers believe any negative sentiment surrounding the iPhone 8 and iPhone 8 Plus spells good news for iPhone X demand, Natale warned about the device's higher price and potential supply constraints.

"The iPhone X price point is about 75 percent higher than the iPhone 7. So it's a very expensive device," he said, referring to the device's $1319 starting price in Canada. "Inventory is a question mark in terms of what we will get."

iPhone X pre-orders begin next Friday, October 27 in several countries, including the United States and Canada. The device launches November 3.

Article Link: Canada's Largest Carrier Says iPhone 8 Demand Has Been 'Anemic'
 
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Gorms

macrumors 6502a
Aug 30, 2012
560
1,516
UK
Excellent. With this news, I feel that everyone has sacked off this “new phone” thing and I definitely feel like I will get an iPhone X with no hassles.
 

v0lume4

macrumors 68000
Jul 28, 2012
1,789
3,556
What I ponder is if we are going to see a big dip in iPhone sales this quarter. Lackluster demand for the iPhone 8 (due to the incremental updates as well as people holding out for the X), as well as limited supply for the iPhone X could lead to lower than anticipated sales for the quarter.

And, something else that I don't think many people have considered -- how many folks are going to skip the iPhone X outright, due to it's price? The sample group here on the MacRumors forums isn't indicative of the rest of the buying public's purchase behavior. Only time will tell. Will be interested to see how this pans out.
 

Chazzle

macrumors 68020
Jul 17, 2015
2,023
2,123
Apple should have put the dual camera on the smaller iPhone 8. Most of us on 6s would have upgraded, but without that dual camera we are sticking with our 6s. Apple's bad for not including it.
If they did that, then demand for the X would go way way down.
 
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Corrode

macrumors 6502a
Dec 26, 2008
992
2,121
Calgary, AB
Apple should have put the dual camera on the smaller iPhone 8. Most of us on 6s would have upgraded, but without that dual camera we are sticking with our 6s. Apple's bad for not including it.
But that’s the incentive to get the X. I hate it too, but it makes sense from a marketing perspective.
 

Anuba

macrumors 68040
Feb 9, 2005
3,782
380
Apple: ”Hmm, quite a few new phones out there with the potential to make the iPhone 8 look dated. Let’s hope it won’t affect sales.”

iPhone X: ”Hold my beer...”
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
36,016
39,446
Apple should have put the dual camera on the smaller iPhone 8. Most of us on 6s would have upgraded, but without that dual camera we are sticking with our 6s. Apple's bad for not including it.

Not sure how this makes Apple "bad." I do understand that you would appreciate the dual camera on the 4.7 iPhone model, but I also understand Apples method here to include it on the Plus model, because they want consumers to upgrade to the more expensive model that has those premium features with the 8 Plus and X.
 
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Ds6778

macrumors 65816
Sep 9, 2016
1,025
3,348
I genuinely think smartphone hype of years past is gone. Not only are we getting mostly iterative updates, they’re also getting crazy expensive. I can see the average person holding onto their phone for a few years at this point.
 

brucerb

macrumors newbie
Aug 13, 2013
26
1
If the demand is so anemic, why are certain models so difficult to obtain? Been looking for a 64GB space gray T-mobile model for 3 weeks.
 

Tork

macrumors regular
Oct 14, 2006
218
137
They really should’ve delayed the keynote until they could do a simultaneous release. Now, people aren’t upgrading to an unexciting 8 while having too much time on their hands to think about whether they really need that X.... They’ll obviously still sell a ton of iPhones cumulatively, but the X would’ve brought people into stores and a lot of people would’ve walked out with something new, X or not.
 
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kevinh456

macrumors newbie
Sep 19, 2007
17
9
Of course demand is low; people want the X. The 8 is for people scared by the price of the X. Most people that are buying a new phone done care. These articles are so dumb. The iPhone 8 isn’t really a new phone; the X is.
 

sers

macrumors 6502
Jan 11, 2006
280
417
Love the iPhone X, but there's no way I would spend that kind of money on a phone. My SE isn't in the same ballpark technically speaking, but they both essentially do the same thing.
 

DocMultimedia

macrumors 65816
Sep 8, 2012
1,016
2,304
Charlottesville, VA
Apple should have put the dual camera on the smaller iPhone 8. Most of us on 6s would have upgraded, but without that dual camera we are sticking with our 6s. Apple's bad for not including it.
I agree. I will now go ahead and wait for the X, but if the wait is too long due to supply constraints, I might as well wait for the X+1 (or 11, or 9, or whatever they call the next one).

Oh well. I just hope AAPL heads up again at some point. ;)
 

agsystems

macrumors 65816
Aug 1, 2013
1,182
1,125
"The iPhone X price point is about 75 percent higher than the iPhone 7. So it's a very expensive device," he said,referring to the device's $1319 starting price in Canada"
Exactly what I have been saying if the customers don't get help from the carriers (rebates, installment, etc) Apple could be in trouble even matching last year's numbers. The number of folks outside the US able to outright purchase $1000-1500 phones its likely small or not the size Apple is expecting.
 
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