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Apple has received trademark approval for Apple Cash and Apple Card from the Government of Canada, suggesting the services might one day launch in the country.

apple-card-with-iphone.jpeg

According to trademark database notes discovered by the tech website iPhone in Canada, Apple applied for the trademarks in July 2019, and recent action history shows that both were approved on January 25, 2021.

Apple released Apple Card in the United States in August 2019, but it remains the only country in which the service is available. The credit card is linked to Apple Pay and built right into the Wallet app. Apple partnered with Goldman Sachs for the card, which is optimized for ‌Apple Pay‌ but still works like a traditional credit card for transactions.

apple-card-trademark-canada.jpg
apple-cash-approved-canada.jpg
Images via iPhone in Canada

In 2017, Apple enabled person-to-person Apple Pay payments through the Messages app on the iPhone and Apple Watch. Using Apple Cash, users can send money to friends or family – but again, only in the United States.

It's uncertain whether the trademark approvals point to an imminent launch in Canada, since the services are likely to face several financial regulatory hurdles that diverge from country to country, but they at least offer a positive sign that it could happen one day. Apple has also already been granted trademarks on the terms in numerous other countries where it has yet to launch.

In related news, code recently discovered in iOS 14.5 suggests that Apple is planning to introduce a new Apple Card feature that will allow for multiple people to use the same Apple Card account.

Currently, ‌Apple Card‌ usage is tied to an individual and there is no option to share an account with another person. In future, ‌Apple Card‌ account holders should be able to invite family members to use their ‌Apple Card‌ account, with family spending available for viewing in the Wallet app.

Article Link: Canadian Government Approves Apple Card and Apple Cash Trademarks
 
Last edited:

dapa0s

macrumors 6502
Jan 2, 2019
410
767
I have heard that it will be difficult to roll out Apple Card in the EU, since EU credit cards differ from the American ones. I have no idea if this is true, or how any of this works though.
 

Jeroen

macrumors newbie
Jun 20, 2007
11
14
Antwerp, Belgium
I have heard that it will be difficult to roll out Apple Card in the EU, since EU credit cards differ from the American ones. I have no idea if this is true, or how any of this works though.
The difference is that our banks' credit cards (in Belgium at least) don't actually give you much credit in terms of deciding when you pay back the money. I believe that in the US you get a bill sent to you from your credit card company... and then you decide how much you want to pay... if you don't pay everything back the astronomical interest rates start to apply to the money you still owe. And that is why there is a lot of money to be made from people with poor financial responsibility who overspend and can't pay back. With all the social drama that follows.

In Europe there is no such a thing, there is no bill being sent to the customer. The credit card is linked to a checkings account and the bank just takes what you owe, straight out of your account. All the expenses you rack up over the period of 1 month are taken out on a certain day in the next month.

The max period of credit you get is 1 month. There are no interest rates. You can't neglect to pay and dig yourself into deep hole of debt. It protects us in that way.
 

Unggoy Murderer

macrumors 6502a
Jan 28, 2011
612
1,812
Edinburgh, UK
The difference is that our banks' credit cards (in Belgium at least) don't actually give you much credit in terms of deciding when you pay back the money. I believe that in the US you get a bill sent to you from your credit card company... and then you decide how much you want to pay... if you don't pay everything back the astronomical interest rates start to apply to the money you still owe. And that is why there is a lot of money to be made from people with poor financial responsibility who overspend and can't pay back. With all the social drama that follows.

In Europe there is no such a thing, there is no bill being sent to the customer. The credit card is linked to a checkings account and the bank just takes what you owe, straight out of your account. All the expenses you rack up over the period of 1 month are taken out on a certain day in the next month.

The max period of credit you get is 1 month. There are no interest rates. You can't neglect to pay and dig yourself into deep hole of debt. It protects us in that way.
It's different in the UK again.

My credit card provider will generate a new statement at the start of the month saying "your balance is £300, and your minimum payment is £20". If I pay the £20 minimum payment, that's all I need to do, however the remaining £180 balance will carry over to next month, plus "merchandise interest", which with my card is 2-3% on purchases made beyond 60 days. At the start of the next month, the process repeats until the balance is cleared. The minimum payment is generally the same every time.

If I chose instead to clear the full balance, I don't pay anything extra. If I didn't pay the minimum balance, I'd get a "late payment fee" (which I think is about £15 with my card), and if I don't make a minimum payment before the end of that month, it would be a "missed payment", which would then impact my credit rating, risk my card being frozen etc.

(Worth noting, I can set up my accounts in a way where the credit card balance is automatically debited from my main bank account similar to how you describe, but I do it the way I described above instead - just for more flexibility / control over my payments.)

It's definitely an easy hole for people to get themselves dug into when it comes to the merchandise interest. I know a few folks that really struggled with their cards (to the point where their minimum payments were less than the interest being applied) so they didn't get anywhere in a vicious cycle. Folks forget that you can do balance transfers where you may get 12-18 of interest-free credit, so they can reduce the amount without interest.
 

jlwarlow

macrumors regular
Oct 10, 2008
149
81
Leicestershire, UK
It would be nice to have the Apple Card in the UK having the summaries etc but I'm getting that in Monzo/Starling and some of the bricks and mortar banks are beginning to catch up. What would be really useful, especially during the current pandemic, is apple pay cash - being able to easily pay back my friends or receive money through iMessage would be great - much easier than using BACS or PayPal.
 

UltraInstinct

macrumors 68030
Feb 6, 2013
2,777
1,778
United Kingdom
It would be nice to have the Apple Card in the UK having the summaries etc but I'm getting that in Monzo/Starling and some of the bricks and mortar banks are beginning to catch up. What would be really useful, especially during the current pandemic, is apple pay cash - being able to easily pay back my friends or receive money through iMessage would be great - much easier than using BACS or PayPal.
That's why I want the Apple Card, the app is very clear and easy to use, looks great. I'm also #fullmonzo and use Starling for paying in money at Post Office and cheque imaging. 👍
 

nexu

macrumors regular
Feb 24, 2017
100
256
The difference is that our banks' credit cards (in Belgium at least) don't actually give you much credit in terms of deciding when you pay back the money. I believe that in the US you get a bill sent to you from your credit card company... and then you decide how much you want to pay... if you don't pay everything back the astronomical interest rates start to apply to the money you still owe. And that is why there is a lot of money to be made from people with poor financial responsibility who overspend and can't pay back. With all the social drama that follows.

In Europe there is no such a thing, there is no bill being sent to the customer. The credit card is linked to a checkings account and the bank just takes what you owe, straight out of your account. All the expenses you rack up over the period of 1 month are taken out on a certain day in the next month.

The max period of credit you get is 1 month. There are no interest rates. You can't neglect to pay and dig yourself into deep hole of debt. It protects us in that way.

What are you talking about?
I have a cc linked to my account but I am the one who decides how much I want to pay off and if I won’t pay it off in full I pay interest. That’s how banks profit off credit cards.
 

CamiMR

macrumors 6502a
Oct 22, 2012
542
323
It would be nice to have the Apple Card in the UK having the summaries etc but I'm getting that in Monzo/Starling and some of the bricks and mortar banks are beginning to catch up. What would be really useful, especially during the current pandemic, is apple pay cash - being able to easily pay back my friends or receive money through iMessage would be great - much easier than using BACS or PayPal.
The bolded already exists (Apple Cash), but it’s (also) still limited to the US.
And I agree, can’t wait for Apple Cash and Apple Card to eventually arrive in the UK!

 

msp3

macrumors 6502
May 9, 2015
438
511
Apple had financing before in Canada through TD. All they really need is a partner, which shouldn't be too hard to find.
That's like saying Barclays did financing (and issued an Apple rewards credit card) for Apple, but nothing came of that and Apple went with Goldman Sachs instead. Protectionism in the Canadian market means all banks are small (by world standards), so its a crapshoot which one gets Apple's co-brand business.
 

IFRS

macrumors member
Apr 6, 2008
39
1
Behind my mac and iPhone
It's nice to read some news about expansion of (heavy) regulated services to other countries. I wished Apple was a bit more transparant about their global services expansion/roadmap, because the amount of services will keep growing in the future.
 
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amartinez1660

macrumors 65816
Sep 22, 2014
1,101
996
Finally! Can’t wait 🤤
Canadian credit cards usually offer lower cash back and credits than their US counterparts. So I won’t expect Apple Card to have exactly the same cash back rates as in US. But still it would be nice to have all the other intelligent features.
Exactly. Heck or maybe they will come in full force to show others how it’s done.

Also all the Apple products cash backs and benefits, year long interest free one click financing, etc would be nice. When work from home started I decided on a full fledged iMac 27” and had to pay it all in one shot because no bank, financings and line of credit options were reasonable or interest free.
 
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Freida

macrumors 68040
Oct 22, 2010
3,459
4,673
You didn't and thats why they reacted. 2nd paragraph clearly talks about Europe. So, you may have started right but Belgium is not whole Europe so take it easy. :D :D :D
Many European countries have the same model as in US. I actually had such a card in UK also so I can vouch for that.
Anyway, Belgium model sounds like babysitting people which in this case is the right thing to do. Most people are not responsible with spending and having CC gives them false illusion of having more money. In fact, I've met quite a few people here in Canada that are rotating cards simply because they got into the cycle of owing more than they can afford and some were so naive about this whole thing that they've wasted thousands and thousands of dollars on interest alone.
I think Belgium model should be applied everywhere. It would certainly solve a lot of issues for a lot of people.


You must not live in Belgium then, as I was talking about Belgian banks' credit cards.
 
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DJLC

macrumors 6502a
Jul 17, 2005
814
187
North Carolina
All I can say is I loved the experience of using my U.S. Apple Card in Canada when I visited back in October 2019, and I hope a Canadian version of the card hits for them soon. I didn't even have to ask places if they took Apple Pay; it all just worked everywhere! The other countries are seriously ahead of us in terms of CC payment processing...
 
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