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If commercial software is “free” it’s because you’re the product or because they know they’ll push you into subscriptions either now or later.

The only true definition of free software is open source or non-commercial with no catch.

The paid version of this Affinity thing is a bad deal anyway. $15 a month for one hodge-podge app when you can get something like 30 much more mature Adobe apps for $30 a month if you grab the discount seasons like Black Friday. Those Adobe apps cover everything from photo to video to VFX to audio to animation.
The amount of garbage and misinformation in all your posts is astounding. Since when did the “old” Affinity suite cost $15 a month? Get your facts straight boomer. You’re not even a creative professional by any metric.
 
As a long-time Affinity suite user I’m concerned how the capabilities of a ‘free’ tool will compare with the one I purchased? That said, I get my light video editing done with the free version of DaVinci Resolve…so maybe?

which app you use for heavy video editing?

Nobody is happy. Free, people complain. Subscription, people complain. One time purchase, people complain when a new one comes out.

haha you post is kind of funny but here is the truth.

1-FREE: is possible when a company gives a side offering for PR or its a community effort or release a dumb down version for public and more capable one for money. But free+business doesnt go together.

2-Subscription: the only good thing about this model is that if you want a super expensive software (>$400) its much easier to pay like $30 monthly and you always get the latest update. Otherwise its toxic for simpler apps like password manager and texteditors. No one wants to see a 14 app bill subscription each month

3-One time purchase: this is the gold standard if companies promise to at least support for next 5 (not break with next OS system update) years OR make substantial discount on upgrade prices. Like App costs $300 but any upgrade from then cost like $70 for the current version.

From all of the things they've announced, it sounds to me like their plan to make money is by competing with Adobe and others to be the main DAM (digital asset manager) for companies. Companies will pay them to store their brand guidelines, approved imagery, and more in Canva so their non-designer employees can use them and create things like slides and ads with approved branding materials easily. Meanwhile the designer employees can use Affinity to create the high quality imagery and source files that everyone else uses.

If they can break into that market, it's a big one.

DAM?

they can just store their images in any cloud storage they already subscribed to.
 
The amount of garbage and misinformation in all your posts is astounding.

As I said to your insults last week, that’s a you problem. You are on the internet looking for fights and for people to insult. You need to look at yourself in the mirror.

The irony is that you are also clicking ‘Like’ on many of my posts.

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Since when did the “old” Affinity suite cost $15 a month? Get your facts straight boomer.

I didn’t say it was. Again, this is a you problem. Seek help before you destroy your mental health permanently.

You are on the internet verbally abusing and attacking people because of….apps???

You’re not even a creative professional by any metric.

I’m Gen X and a creative pro for 35 years.

As for costs, software is free for professionals. They are expensing the software and if they aren’t they’re paying more tax. There are professionals who pay thousands of dollars a year for AutoCAD or Nuke. They’re expensing it instead of looking for low cost toy apps. They expense their computers and travel too.
 
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And by the way, if a “background removal tool” highlight is part of their marketing campain they clearly haven’t looked around. Apple’s own Preview app already does that — no AI hype required.

Ah Ah Ah incredible feature ! I had never noticed this tool in Preview. 🤪
 
It's slightly bemusing to see the "too kewl fer skewl" types posturing with a pseudo-cynical air about this entire setup. These are the same folks who insist Adobe is dying, or is worthless and horrible, but somehow never showed up in enough numbers to keep Serif from ever having to be sold in the first place.

Nothing is made to endure; software companies want to be around long enough to be acquired by someone else. And anyone who has take a Econ 101 class knows that when the supermarket has a sale on one item, the price on something else in the store has risen. It is a core function of all business to pass along costs to the consumer: that's the price, literal and figurative, that we all pay. As an Affinity V2 owner, one can enjoy this while it lasts because it will not. Okay, then, don't be surprised when there's a shift in the pricing or an annoucement of "Affinity Pro." Serif was an Adobe competitor: it didn't succeed. That ship has sailed and will not return.
 
DAM?

they can just store their images in any cloud storage they already subscribed to.
That’s not how enterprise asset creation and supply chain works. You need assets stored in a centralized DAM that’s directly connected to and feeds back into the pro apps used to create them AND the downstream apps that use the assets to make stuff like social media campaigns. Storing all of that in just any old cloud storage means every user has to download the asset files every time they want to use them in a different software. A DAM centralizes all of it and connects to all the softwares, and this type of connected ecosystem is what Canva is aiming for:

Designer creates an asset in Affinity and uploads it into their company’s Canva Enterprise account (the DAM) > Random marketer grabs that asset natively in Canva and makes a social campaign > Higher up wants changes to the original asset design > Designer pulls that asset back into Affinity and changes it and saves that back to the DAM > Marketer does nothing and their social campaign is automagically updated with the latest design without ever talking to the designer.

It’s a concept that Adobe has been calling “content supply chain.”
 
There's no Light Mode version of the interface, the monochrome tool icons are difficult to identify and much larger (they take up far too much space in the interface) than in version 2: in my humble opinion, there's still some work to be done to improve all of this...

Below, the Affinity logo (1024 x 1024 px) with the original colors of the 3 old applications... Just for fun!…
 

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There's no Light Mode version of the interface, the monochrome tool icons are difficult to identify and much larger (they take up far too much space in the interface) than in version 2: in my humble opinion, there's still some work to be done to improve all of this...

Below, the Affinity logo (1024 x 1024 px) with the original colors of the 3 old applications... Just for fun!…
I agree. It is a 3.0 release, so I am sure it will only get better from here on out. Plus, I think they were aiming for a just after Adobe MAX release.

Love your logo. So using this to replace the green app icon! Thank you.
 
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We're in favor of anything that puts Adobe out of business
So you don't want _anyone_ to be able to use Adobe software? How is Adobe "injuring" you by offering a product that you say you detest and refuse to use? No one is making you subscribe to any of their products--unless they have a plan I don't know about :)
 
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It's slightly bemusing to see the "too kewl fer skewl" types posturing with a pseudo-cynical air about this entire setup. These are the same folks who insist Adobe is dying, or is worthless and horrible, but somehow never showed up in enough numbers to keep Serif from ever having to be sold in the first place.

They showed up, Serif owners decided to sell to get the big sum and go enjoy life as millionaires over spending the rest of their life marketing and building image editing apps. Microsoft bought out ActivisionBlizard , not because Activision's lack of profits or user base.


Designer creates an asset in Affinity and uploads it into their company’s Canva Enterprise account (the DAM) > Random marketer grabs that asset natively in Canva and makes a social campaign > Higher up wants changes to the original asset design > Designer pulls that asset back into Affinity and changes it and saves that back to the DAM > Marketer does nothing and their social campaign is automagically updated with the latest design without ever talking to the designer.

It’s a concept that Adobe has been calling “content supply chain.”

so like the marketer's design gets updated in the file via "external linking" the assets?

It’s compatible all the way back to Catalina 10.15. Which is good for me as I’m still stuck on an old Intel too.


jMc

oh god, thank you. I am on 10.12 and I didn't even attempt to check out if affinity was available on my macos

So you don't want _anyone_ to be able to use Adobe software? How is Adobe "injuring" you by offering a product that you say you detest and refuse to use? No one is making you subscribe to any of their products--unless they have a plan I don't know about :)

its about the message, companies will avoid using Adobe tactics in the future if they see it failing in the market. If you reward Adobe's business tactics, others will jump in and you will be out of options. Vote with your dollar.
 
I’ve been with Serif for many many years, and have lots of their software on various Windows PCs and laptops. CDs and printed manuals can be founded dotted around the house as far back as the ones that fell out of Noah’s Ark.

These days I don’t use their products much, but I’ve bought the new versions from time to time almost like loyalty to an old friend.

I don’t use them enough to pay a continuing fee every month, so I guess I’ll just stick with what I have until they stop working due to an OS upgrade. Then I’ll spin up a VM if I really want to use them.

Macromedia Suite FTW!

Oops they sold out too :D

I continued using Fireworks 4 for many years. It’s still on my Windows laptop, I think. I just liked its lightweight simplicity. It came bundled with Dreamweaver, but that really shows its age and I’ve not touched that since the dinosaurs went extinct.
 
I’ve been with Serif for many many years, and have lots of their software on various Windows PCs and laptops. CDs and printed manuals can be founded dotted around the house as far back as the ones that fell out of Noah’s Ark.

These days I don’t use their products much, but I’ve bought the new versions from time to time almost like loyalty to an old friend.

I don’t use them enough to pay a continuing fee every month, so I guess I’ll just stick with what I have until they stop working due to an OS upgrade. Then I’ll spin up a VM if I really want to use them.
Why would you need to pay anything? Affinity is now free. No monthly payments or any cost involved. I have and paid for v1 and v2 and now everyone gets v3. There is no cost for v3.
 
There's no Light Mode version of the interface, the monochrome tool icons are difficult to identify and much larger (they take up far too much space in the interface) than in version 2: in my humble opinion, there's still some work to be done to improve all of this...

Below, the Affinity logo (1024 x 1024 px) with the original colors of the 3 old applications... Just for fun!…
I have now converted it and put it over that ugly green one. Looks so much better now and should have been the icon they made!

Thank you again.
 

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As registered Affinity user, I never saw (or don;t remember seeing) any such email. Where and when did you receive it?

"What if I prefer to use the Affinity V2 suite? Will it get updates?
That’s totally fine. Your Affinity V2 license (via Serif) remains valid and Serif will continue to keep activation servers online. But please note that these apps won’t receive future updates.
For the best experience, we recommend using the new Affinity by Canva app."

 
Yesterday Affinity/Canva did release a "No, seriously, it'll be free forever"/business model reiteration post, FWIW:


He says when people use affinity they will "upgrade" to canva?!

Affinity is way more powerful than their sketch online app (canva). Am I missing something?
 
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Below, the Affinity logo (1024 x 1024 px) with the original colors of the 3 old applications... Just for fun!…
It seems the logo has changed and the In-App purchases disclosed too

P.s. Maybe is not the same Canva?! Affinity Canva?
 
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I asked Affinity support a while ago if they were ever going to add AI to the app. The support tech stated that they weren’t interested in AI. Looks like their idea has changed.
 
I’m always up for affordable software but Affinity and their dodgy campaigns and toxic fan boys are a big turn off, it is bad enough their UI is worse than catching an STD. STDs spread for free too.
 
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