Carpool Karaoke Producers: 'Apple Has a Pulse on Everything That Feels Relevant and Feels Cool'

[Pilgrim1099]

I also was around-sort of- when MTV started. I say sort of because few cable companies carried it and none in my area.

Here's a link to an NPR article about the Good Ol' Days of MTV: http://www.npr.org/2011/11/06/141991877/the-golden-age-of-mtv-and-yes-there-was-one

MTV was not an immediate success when it went on the air. Major markets like NY and Los Angeles did not carry it. At first it did not show much by black artists other than MJ and Prince. And it was owned by a division of Warner Bros, a media firm run then and now by middle age execs.

Based upon your comments you and I must be roughly the same age. In a youth driven culture, we aren't the ones who decide what is cool, at least not for today's youth. People who were 45+ didn't decide for us what was cool in the 80's. I'm not going to try and guess what will be the next cool fashion.

We're roughly about the same age, for sure. I recall that MTV had a live studio straight from NYC and I was able to see that on cable when I was living in Cleveland. This was when Viacom was around and we had this old school cable box with a dial that made clicking sounds. I'm a bit surprised that it didn't get carried in NY even though it was shot live there, and at some remote locations, if I'm not mistaken.

Of course, it didn't explode overnight but it just grew into a monster a few years later, and I think, around 1983 to '85 that's when it started taking off with more musicians and bands joining the platform. In a sense, it was MTV that made them famous especially with the live interviews. I remember these well, although my older brother stayed up late to watch them and made interesting comments about Martha the VJ, if you remember her .

I think it was the people who ran MTV in the 80s got the content right before it became commercialized. That content resonated with the 80s generation and some of the 90s as well. Now when I look at Apple Music and their shows, it makes me wonder how that stuff can resonate with today's generation. It just makes me wonder what the hell the execs were thinking these days.

EDIT: more like 1982 when it exploded because, for example, with Michael Jackson's " Beat it " that became one of the most popular songs of that year and MTV just steamrolled on since then until it got toned down big time.

 

[Mac 128]

For people who like music, YES! There is a reason why MTV was so popular in the 80s. We all just wanted to see more of our favorite artists. Fans of these artists will enjoy this tremendously. Perhaps you should go back to yelling at kids to get off of your lawn ;-)

If you're bringing up MTV for comparison, then you've already dipped your argument in irony. Carpool Karaoke was like MTV when Cordon first debuted it. The problem is, Apple is coming in on the end of the phenomenon. They're trying to keep something alive that had its moment in the sun. Sadly that's the nature of pop culture today, little sticks, and gimmicky stunts like this are viral sensations that burn brightly and fade as the public moves on to the next social media driven fad. It's too little too late, and it's hardly relevant, or cool anymore. But here's what it is -- it's perfect for Apples older, slightly out of touch middle-aged demographic, who just discover the current trends a year after they make headlines, now they can enjoy what their kids have been talking about for a year, but still see fresh new episodes to talk about around the water cooler at work with each other, packaged and sanatize do for their consumption without all the late show rhetoric wrapped around it which they'd have to stay up past their bedtimes to watch. Indeed, Apple is like VH1 in the 90s, trying to capitalize off the success of the original by catering to its older demographic, no longer interested in what was cutting edge anymore, but what they're tastes had matured into, while watching music videos that kids didn't really watch anymore, because MTV didn't show them anymore.

 

[imanidiot]

Any show that inflicts the entire Cyrus family on you has a lot to answer for.

 

[Pilgrim1099]

Indeed, Apple is like VH1 in the 90s, trying to capitalize off the success of the original by catering to its older demographic, no longer interested in what was cutting edge anymore, but what they're tastes had matured into, while watching music videos that kids didn't really watch anymore, because MTV didn't show them anymore.

Bingo. You nailed it. Or more actually, trying too hard to appease to the younger demographics by throwing mud at the wall.

 

[Bacillus]

Tip:
Running this dodgy stuff in my local psych's waiting room, allows me to walk in there immediately
Taking the "Eddy queue'...

 

[wigby]

I love all of the "too cool for school" people posting responses in here. These are probably the same people who hate pop music. This is a show where they hope to get the most viewers people. If your tastes do not fall in line with the pop charts and typical pop culture then you probably won't like it. But then again, they aren't targeting the show to you, so it is okay.

My big question, which is never addressed in these posts about Apple Music series, is where do I watch the show??? I'm sure I could find it on my Mac or iOS device in the music store app, but what if I want to watch it in my TV where I watch all other shows? Can I watch it on my Apple TV?

Just go to the Music app in Apple TV. That's where they've been premiering Planet of the Apps. But it also shows up in TV section of Apple TV too. I agree with you but I must say I haven't figured out Apple's approach to these programs yet. Like Beats 1 radio, they do seem targeted at young, hip-hop/pop fans but this content is only reserved for Apple music subscribers and so it's not readily available to watch even if you can find it. It's like Apple's doing an original content test by creating mass appeal content but only making it discoverable behind a paywall.
[doublepost=1501948227][/doublepost]

You said it was the same people who complain about the pop music, I was just explaining why I complain about the music and not so much about the content. I have questioned why hip hop was the only genre that gets created content in the form of shows, but I'm not going to get into that.

Yes, having to sift through, every time I use the app is a hassle and unnecessary. Apple has never asked what music I'm interested in, I've disliked every rap/hip hop song that comes on if that's what you mean. I still have to navigate through the rap/hip hop to see top charts. The only 2 things in Apple Music that are not flooded with rap are my library and my custom radio stations.

I'm not trying to complain to you, rather explain why some people complain about the genre bias Apple has with Apple Music.

Just let me type in what I listen to and what I want to see. Problem solved. I understand that in my chill mix I get some rap and hip hop because I have some in my library. That doesn't mean I want to listen to new rap, just that I like a few rap songs.

Thanks for the dialogue!

If you signed up for Apple Music, you were asked to list all off the genres and artists you like. I never see any hip hop because i never listed any hip hop artists.

 

[WRChris]

Just go to the Music app in Apple TV. That's where they've been premiering Planet of the Apps. But it also shows up in TV section of Apple TV too. I agree with you but I must say I haven't figured out Apple's approach to these programs yet. Like Beats 1 radio, they do seem targeted at young, hip-hop/pop fans but this content is only reserved for Apple music subscribers and so it's not readily available to watch even if you can find it. It's like Apple's doing an original content test by creating mass appeal content but only making it discoverable behind a paywall.
[doublepost=1501948227][/doublepost]
If you signed up for Apple Music, you were asked to list all off the genres and artists you like. I never see any hip hop because i never listed any hip hop artists.

I removed the genres completely and I still see lots of rap/hip hop in the "browse" tab and some but not much in the "for you" tab.

I'm not complaining about a non existent issue. I assure you this actually happens to me.

 

[busyscott]

"Apple has a pulse on everything that feels relevant and feels cool."

This statement hasn't been true in years. Let me paint a more accurate picture of Apple these days...

 

[wigby]

I removed the genres completely and I still see lots of rap/hip hop in the "browse" tab and some but not much in the "for you" tab.

I'm not complaining about a non existent issue. I assure you this actually happens to me.

I don't doubt you. I get used to get hip hop (and I sometimes still do) in my suggestions that I don't want but it's just Apple marketing and part of the discovery process too. It won't hurt you. Just pick songs you like and mark songs you don't like as unlikeable and it will learn. They already have your money so they don't want unhappy listeners.

 

[Trusteft]

Everyone attacking Apple, just don't get it. They are trolling themselves! They can't be serious. I mean, you would have to be so out of touch with reality to say that and believe it. No one is that crazy.

I hope they are trolling.
[doublepost=1502108773][/doublepost]

Imagine if your job was to think up the pairings of celebrities for this bilge.

think?

 

[jujufreeze]

Car Karaoke and Planet of the Apps are bottom of the barrel fluff masquerading as apple music incentives. The product speaks for itself, please stop this cringefest.

 

[0958400]

[doublepost=1501881911][/doublepost]Music App on AppleTV under browse with the big banner did not give it away ?

[doublepost=1501881911][/doublepost]Music App on AppleTV under browse with the big banner did not give it away ?

Yeah, that's the kinda guy you are.

 

[frankly]

Maybe you shouldn't cite huge earnings calls when you want to argue with someone complaining about monopolies/duopolies.

I don't think those words mean what you think they mean because your statement above actually makes no sense whatsoever. The amount of earnings that a company makes in and of themselves have no bearing on whether that company is a monopoly or part of a duopoly. Please explain to me how Apple is a monopoly or duopoly.

[doublepost=1501938207][/doublepost]

I'm sick to death of Apple defenders using earnings and profits to explain away things despite the blunders Apple makes. It's almost like going with the argument of saying " my private part is bigger than your private part " when comparing to other competitors. Some people don't realize that Apple Music is a giant mess. I only stick with iTunes and my playlist into my iphone SE the old school way.

I'm sick to death of people not comprehending what others are posting. The response I made was a direct response to GoldenJoe stating that Apple Music would not survive if forced to exist as a company by itself. They have over 27 million paid subscribers. That is well over $3 billion per year in gross revenues. If they can't operate a successful business on that much revenue, then their business practices would have to be pretty messed up.

I can not fathom how you could take my post and interpret that as a simplistic dick measuring contest. They aren't the biggest music streaming company. They also don't sell the most phones or computers. They are the most profitable company in the world though.