Channels/broadcasters collect the subscription fees because content belongs to them, they bought it with money and recupe their costs by fees.
Otherwise, we'll have to pay for each show and no one knows how that can be made possible. In other words, when you subscribe, you receive the buffet style food, not just bread or butter.
Since no show, except news or special live shows, can be made live, it means someone has to pay or invest beforehand in cameras, scenario, artists, etc to make the show and make it available for you. If Apple owned rights to every show, it could make ala carte menu, but this is not the case and probably never will be.
Since AppleTV itself is free, it means that the only way channels provide content to Apple is that they are paid through fees, otherwise they go bankrupt and we will lose all that entertainment - which could be very expensive.
So for premium content, one possible way is that Apple makes a deal with content providers and collect their fees on their behalf, becoming itself a content sharing provider. Thats' direct Apple online service, rumored to start soon.
If Apple can make good deals, we will all win, including content providers. In other words, Apple will cut the middlemen - the cable companies- and go straigth to broadcasters with their content. Cable companies may only win if they provide enough bandwidth.
Otherwise, we'll have to pay for each show and no one knows how that can be made possible. In other words, when you subscribe, you receive the buffet style food, not just bread or butter.
Since no show, except news or special live shows, can be made live, it means someone has to pay or invest beforehand in cameras, scenario, artists, etc to make the show and make it available for you. If Apple owned rights to every show, it could make ala carte menu, but this is not the case and probably never will be.
Since AppleTV itself is free, it means that the only way channels provide content to Apple is that they are paid through fees, otherwise they go bankrupt and we will lose all that entertainment - which could be very expensive.
So for premium content, one possible way is that Apple makes a deal with content providers and collect their fees on their behalf, becoming itself a content sharing provider. Thats' direct Apple online service, rumored to start soon.
If Apple can make good deals, we will all win, including content providers. In other words, Apple will cut the middlemen - the cable companies- and go straigth to broadcasters with their content. Cable companies may only win if they provide enough bandwidth.