I am wondering. Purely out of curiosity, how many of you are buying the Apple Watch because you saw celebrities like Beyonce and Pharrell with it?
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Celebrity Power
- Thread starter ob81
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It makes sense. It's not for us geeks. Apple has had a problem with teenagers moving to android because their parents use iPhones and that is uncool. Having Beyoncé and others with watches is to try to make apple watches and iPhones cool to that age range again
I think you are right to a degree Danny. The thing is, Apple has never marketed like this, and their products sell extremely well. Just how many other people are they getting to by marketing this way? I mean, you can't go anywhere with seeing an Apple product in the wild.
This poll is pretty much pointless. Very few people think, "Aha! Because Celebrity X has Product Y, I'm going to get one for myself." The point is to make it cool, or to subtly influence people's opinions. If you can see it for what it is -- a form of advertising -- it won't be effective, but most people aren't obsessively following Apple Watch-related news like we are.
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The celebrities are posting pictures of them with an Apple Watch on their Instagram accounts, and they have millions of followers.
I doubt any of us nerds on an Apple Watch forum would have been convinced to buy a watch after seeing it on a celebrity, but the vast majority of the population would never even think of going on a forum for a watch or phone or computer.
Yes I was totally influenced by Katy Perry! Squeeee!
Actually the grain of truth is that it does help me, a very petite woman, to see the watch on other women. And it doesn't hurt that they are attractive celebrities who actually rock the look fairly well, like Christy Turlington does. I would have gotten the Apple Watch anyway, but I would have wondered if I looked like I was trying to revive the giant 80's style calculator watch look again. Seeing it on other women helps me get a sense of how it looks with a wide range of clothing styles, body types and images and helps me figure out how I can make my own watch look a bit more stylish and a bit less "big fat metal chiclet strapped to my wrist".
Similarly, I think even if they don't want to admit it, seeing male celebrities wearing unconventional color choices for bands lets some of the guys feel more freedom about going with a bold sport band or a style that is more unisex than strongly identifiable as masculine.
Actually the grain of truth is that it does help me, a very petite woman, to see the watch on other women. And it doesn't hurt that they are attractive celebrities who actually rock the look fairly well, like Christy Turlington does. I would have gotten the Apple Watch anyway, but I would have wondered if I looked like I was trying to revive the giant 80's style calculator watch look again. Seeing it on other women helps me get a sense of how it looks with a wide range of clothing styles, body types and images and helps me figure out how I can make my own watch look a bit more stylish and a bit less "big fat metal chiclet strapped to my wrist".
Similarly, I think even if they don't want to admit it, seeing male celebrities wearing unconventional color choices for bands lets some of the guys feel more freedom about going with a bold sport band or a style that is more unisex than strongly identifiable as masculine.
Wrong place to ask.
Celebrity influence is very real. It is a brilliant marketing tactic that will work heavily in Apple's favor. They are positioning the watch as the it item.
Celebrity influence is very real. It is a brilliant marketing tactic that will work heavily in Apple's favor. They are positioning the watch as the it item.
It is smart that they have Angela pushing this forward! Everyone says they don't follow celeb's fashion style but they do and it will sell watches. Tons of them, its very smart to connect tech and celebrity. Especially with the unique watches we can't have (even beyond edition) it makes the whole line more desirable. Classic luxury product game plan.
Wait a second.
You started a poll ... on an Apple fan-site ... asking if people were influenced to buy Apple products ... based on celebrities wearing them?
On an Apple fan-site?
Seriously?
Look. The chances are that anyone using this site would have purchased the Watch regardless of whether Beyonce or Katy Perry or whoever else was seen wearing one. We're not the target market for that particular form of advertisement. We're tuned into the Apple ecosystem and buy Apple stuff because we like Apple stuff and trust Apple to provide us with a good experience.
These types of celebrity "endorsements" have little to no positive impact on our purchasing decisions because we're approaching this from a completely different frame of mind from the kind of person who is influenced by it.
And yes, there is a lot of power in celebrities wearing this product. It looks cool, and cool people have it. People are griping about how Apple is appealing to the 1% with the Apple Watch Edition, but the fact of the matter is this: I can buy an Apple Watch Sport for under $400 and it is, functionally, the exact same thing as the Apple Watch Edition, with its five-figure price tag, any of those celebrities is wearing. That's powerful.
Yes, you will likely never be able to afford or justify buying the exact same model of Watch you're seeing on these celebrities' wrists. But you can go online to the Apple Store and order a Sport or stainless steal Watch that does the exact same thing just as well.
Why do you think all these other tech companies try to get celebrities to endorse their products? If it didn't work, they wouldn't bother. The difference is, Apple is actually a strong enough brand with good enough products that celebrities won't be caught using their Moto 360 or Galaxy Gear in their personal life after showing off their Apple Watch in public.
You started a poll ... on an Apple fan-site ... asking if people were influenced to buy Apple products ... based on celebrities wearing them?
On an Apple fan-site?
Seriously?
Look. The chances are that anyone using this site would have purchased the Watch regardless of whether Beyonce or Katy Perry or whoever else was seen wearing one. We're not the target market for that particular form of advertisement. We're tuned into the Apple ecosystem and buy Apple stuff because we like Apple stuff and trust Apple to provide us with a good experience.
These types of celebrity "endorsements" have little to no positive impact on our purchasing decisions because we're approaching this from a completely different frame of mind from the kind of person who is influenced by it.
And yes, there is a lot of power in celebrities wearing this product. It looks cool, and cool people have it. People are griping about how Apple is appealing to the 1% with the Apple Watch Edition, but the fact of the matter is this: I can buy an Apple Watch Sport for under $400 and it is, functionally, the exact same thing as the Apple Watch Edition, with its five-figure price tag, any of those celebrities is wearing. That's powerful.
Yes, you will likely never be able to afford or justify buying the exact same model of Watch you're seeing on these celebrities' wrists. But you can go online to the Apple Store and order a Sport or stainless steal Watch that does the exact same thing just as well.
Why do you think all these other tech companies try to get celebrities to endorse their products? If it didn't work, they wouldn't bother. The difference is, Apple is actually a strong enough brand with good enough products that celebrities won't be caught using their Moto 360 or Galaxy Gear in their personal life after showing off their Apple Watch in public.
Didn't sway me but it's a brilliant strategy. It is the cheapest and most effective advertising they can do. Influence the influencers. Just the fact that people that people idolize are posting pics on social media, kids will do the same which will make their friends want one etc. it isn't going to work with older people but it will make it cool For younger people and once they hit critical mass there they take the market and can up sell. So I think those celebrity editions will sell a ton of sport models to teens. That makes it cool and hip and that's most of the battle. It will also sell some editions with the people that want to have the same things as celebrities but I think the brilliance is what it will do for sport sales which will drive market share.