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Celebrity Power
- Thread starter ob81
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I think people are swayed more by their friends and peers than celebrities.
Although, in that case, all it takes is the 'cool' kid/guy/gal in a school/group to be swayed by a celeb, then the rest will follow.
It might just work...
If commercials and ads didn't work in some form, there wouldn't be any.
Although, in that case, all it takes is the 'cool' kid/guy/gal in a school/group to be swayed by a celeb, then the rest will follow.
It might just work...
If commercials and ads didn't work in some form, there wouldn't be any.
Genius move by Apple PR handing it out early to influencers. While people won't necessarily immediately buy one because they saw a picture of Beyonce with it, it does give the Watch a degree of credibility and mainstream appeal. Some who questioned the need for a smart watch will see the concept as less alien if they see so-and-so wearing one.
It is an aggressive move by Apple though, it does show that they acknowledge that the Watch can be a hard-sell (despite those of us here immediately ordering one regardless), and they are keen to overcome it as soon as possible.
It is an aggressive move by Apple though, it does show that they acknowledge that the Watch can be a hard-sell (despite those of us here immediately ordering one regardless), and they are keen to overcome it as soon as possible.
See, I'm the opposite. I'd rather have something that no one else has. Gives it a feeling of exclusivity.
Oh I agree, it was one of my main reservations of purchasing an Apple Watch in the first place. A lot of folk who aren't big on technology or question the need for a smart watch would however be reassured seeing the Watch being used by their celebrity of choice.