When I worked in a call center, each call into our center had a cost associated with it. If I remember correctly they figured that each call we got averaged a cost of $5.35 and we also watched for call volume increases (we knew Monday would always be the worst, but when there were issues it would go up). Since I know this, I call in whenever I have a disruption in service (whether cell, internet, utility, etc) to get my refund so that not only do I get a refund but my service provider has an additional cost associated with the person taking the call. The overall cost affects the bottom line and with enough expenditure on call center representatives and refunds, maybe the service provider will actually do a better job! If I just "let it go" and not call for my "50 cents", what incentive do they have to actually make improvements in the quality of their service? The answer is None. Maybe I'm naive about this, but customer service is one place businesses hate spending money on.