The bridge keeps all those devices off of your WIFI network. I don't need that many devices eating up IP addresses and resources on my network.
I expect that is part of it. Companies can do odd things with priorities. Until recently most didn't consider smart lights a priority even though they produce products.
However, I think the bigger issue is the behavior is more of a legacy design that made sense when smart lights first started to hit the scene. At that time your typical user had only a few devices and there wasn't Siri and Alexa to control things. If you walked into a room you would have to pull out your phone or go to the computer to turn on the light. This is why they were designed to turn on after a power failure. You could then flip the light switch off/on and the light would come on.
Now that it market is becoming more mainstream and people are using it as more than a curiosity that behavior becomes a liability. It will take a fundamental shift in the market's use habits before any meaningful changes are made. This will be great going forward but no help for the legacy devices.
Things have started to mature and we will see even better products in the future. For now we are stuck with some of the early design choices.
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I may have grabbed the wrong quote. Lots of threads going here and I'm fighting the flu.
I was trying to respond to the general "bridges are stoopid" replies. It sounded like you were advocating getting rid of bridges by adding a bridge to a bulb.