Putting too much emphasis on only the iPhone is one of the biggest problems with Tim Cook’s leadership philosophy. He’s a real bean counter. He doesn’t seem to realize that the “ecosystem” is part of what could help drive iPhone sales. Steve Jobs understood the value of the ecosystem, and he created ancillary products to support it (even if they weren’t big sellsers on their own, they supported the sales of other Apple products). Cook, on the other hand, kills off things like the Airport routers, and apparently he’s letting HomeKit rot on the vine. There’s plenty of room for improvements and advancements with carplay, but that’s just stagnant as well. If Cook doesn’t go, in about 10 years all of us Apple diehards are gonna find ourselves left in the dust by the competitors who are making advancements with their own, separate ecosystems. I’ve been pretty firmly planted in the Apple ecosystem for 10 years, and I don’t look forward to the day I get jealous of an ecosystem that is offered by some other company. Apple should really start making their own video doorbells, but I doubt that will ever happen. Cook thinks buying Beats, a substandard fad headphone brand, is a good move. He could have put Apple in a position 5 years ago to basically own the camera doorbell market, but just like Balmer, he’s shortsighted.
I completely agree with your post. This management philosophy is likely going to have a substantial impact on Apple. I also like your comparison to MS. What a dramatic improvement there since the transition from Ballmer to Nadella. Apple also needs a visionary leader. Mr. Cook is obviously very good at what he does: operational optimization. It is unclear if he can provide a product leadership. His actions really raise a concern.