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This certainly has potential. Foldable, roll up displays will be in our futures. The technology will improve to be point of being viable, without the current issues such as creases.
 
I'm confused. The movement in the gif is nothing like a left to right scroll. In the gif it's like the top is sliding down into the bottom half.

To scroll is to troll.
 
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Reminds me of something from Red Planet movie...

Screen Shot 2021-01-12 at 7.00.15 AM.png
 
I suspect that the references in this paragraph to "Apple" were intended to be edited to say "LG?"
You made it to the last paragraph apparently, but did you read the whole article?
The patent about the rollable display mentioned is actually Apple's work.
 
At first I misread the article as ‘World’s first reliable smartphone’ I had to twist my brain to figure out what that meant. I thought to myself it simply looks flexible how reliable could that actually be?
 
Seems very interesting. While I think functionally this is superior to foldable screens, I do see some negatives versus foldable screens (like the Galaxy Fold 2). 1) Durability: With the Fold 2 at least I know the inner screen is safe when it's closed. The inner screen is also (contrary to most uninformed opinions on here) actually pretty durable, but I would definitely not want it exposed while in my pocket or bag. This is assuming LG is using the same material which seems to be an unknown at this time. 2) The LG seems really slow to open, I like that with my Fold 2 I can just pop it open instantly any time, I think I'd go nuts waiting for the LG to slowly roll open every single time I wanted to switch. Personally I'd rather have some sort of manual ability to unroll the phone.

With that said functionally I would much prefer the rollable screen, but I'm not sure it has any marked advantages over foldables other than eliminating the crease (which personally I don't notice anyway in day to day use), and possibly some significant disadvantages.
 
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I'm not sure how their rollable tv got reviewed or if there were any issues over time with the screen, but thought that was a pretty cool concept (for a tv), need to see more of this concept before I judge it, but I think I would be afraid to yank it to hard and break it. Also how do you interact with a flimsy screen?
C2RHPZGHnqzBFFm6aG6zx5.gif
 
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More mechanics = more vulnerable.

I doom this to the garbage can. The only future for dynamic screen sizes are holograms.
 
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Imagine a similar technology, in a laptop. You could have a taller display, it would be a weird aspect ratio but you could have windows on top of each other instead of having them side by side.
I'm a developer and I'd use a display like this, with Xcode on the bottom and a simulator on top, or the web inspector on top of the actual page etc.
 
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This does look interesting. A rumor suggests the LG rollable screen phone could list for about $2300. Ouch.

A couple of things come to mind. With a rollable screen how durable will the screen be. With mechanical motors, will they be able to survive a drop of say 3’ or even 6’.
 
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LG is a great company and I think there phones are always underrated
Thoroughly satisfied with my washing machine, 12 years old and dryer, 10 years old.
As far as this scroll phone, I’m willing to bet it doesn’t show up in 2021. Maybe as a proof of concept, but not something that is ready for the masses.
 
Imagine a similar technology, in a laptop. You could have a taller display, it would be a weird aspect ratio but you could have windows on top of each other instead of having them side by side.
I'm a developer and I'd use a display like this, with Xcode on the bottom and a simulator on top, or the web inspector on top of the actual page etc.
Or the laptop screen could roll open more to the left and right and you could have a much wider display.
 
Would be cool to see blinds roll down into a TV. The application of this type of display will be awesome - just not in phones .....
 
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But...WHY??? The thickness alone would not work for pockets and another potential failure point of wear/tear.

Still holding out for a holographic phone all-in-one device (takes minimal space) that also has a wireless output/input to mouse, keyboard and monitor and harness the power of a full desktop computer. In conjunction an OS that would be scalable and transformable upon connection with larger screens. Automatically switch between phone/tablet/desktop modes. This would be the new revolutionary product that would rule them all! Maybe someday...
 
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With that said functionally I would much prefer the rollable screen, but I'm not sure it has any marked advantages over foldables other than eliminating the crease (which personally I don't notice anyway in day to day use), and possibly some significant disadvantages.
One advantage is thickness. With current foldables, the closed device is twice as thick as when open but not so with a scrollable that maintains its thickness. While a folding phone like the Fold does protect its screen when closed, it also needs another screen to be usable in that state. Not so with a scrollable where only one screen is necessary. In theory, that could reduce the production cost, increase overall reliability (main screen aside) and simplify the OS and application integration. We're all used to single screen phones, so shifting to a scrollable like the LG seems an easier transition.

Some disadvantages:
  • rolling mechanism seems a very likely failure point
  • excess battery draw from rolling (and larger screen), needs special low battery handling like auto-close before running out
  • need for ability to manually close in the event of auto-close failure (?)
  • dust and larger particles entering the device when closing could damage both the screen and rollers
  • complexity for application developers to dynamically/smoothly accommodate a slowly changing screen resolution (different from instant unfolding though that could have its own complex behaviors as well at different angles)
  • when extended, the structural integrity of the phone is compromised, but by how much? Imagine dropping today's iPhone vs dropping the LG when it is fully extended
  • overall weight to accommodate larger screen material and rollers
 
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"wanted to show that it is a real product" - are you trolling me with some Ken Burns photo zoom effect?
 
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