And cellular companies. I was on the 14th day, on two year contract with Verizon, and Verizon wouldn't let me exchange for a new color. I guess the fine print states Verizon's return policy overrides apples and is 13 days. That's what they told me higher up on the phone.
Interesting about the 13 days. And Verizon really doesn't bend rules very much. They used to in the years past, but I think with the amount of exceptions, they certainly have tightened up their regulations.