Cheaper Apple TV+ With Ads Plan a Possibility, Recent Job Hires Suggest

[MacRumors]

Apple could be accelerating plans to introduce an ad-supported Apple TV+ tier, based on a number of recent hires by the company.

Business Insider reports that Apple recently recruited Joseph Cady, who worked as an ad executive for NBCUniversal for over 14 years. Cady's focus was on data-driven and targeted advertising, including responsibility for the Comcast subsidiary's partnerships with Amazon, Google, TikTok, and others, according to the report.

Cady is expected to work with Winston Crawford, Apple's head of global ad sales. Apple's TV+ team reports to Crawford, who also helped lead Apple's Major League Soccer ad sales pitch with Todd Teresi, lead of Apple's ads division.

The report also mentions several other recent recruits to Apple's ads team, such as Chandler Taylor (formerly a video ads account manager with Peacock), Jacqueline Bleazey from FanDuel's ad sales team, and Jason Brum, who has worked for DirecTV, NBCUniversal, and more.

Apple has not indicated one way or the other whether an ad-supported tier for TV+ is in the works, but it would make sense given that Netflix, Disney+, and Max all now offer ad-based plans at a discounted price.

Apple increased its TV+ subscription prices in October to $9.99 a month from $6.99 a month, while the annual subscription price increased from $69 per year to $99 per year, so a more affordable option would make sense from a competitive perspective.

Article Link: Cheaper Apple TV+ With Ads Plan a Possibility, Recent Job Hires Suggest

 

[asterizk]

let the creepy tracking begin

 

[Xavier]

Get ready for the next price hike for the no ads tier if/when this is implemented.

 

[krspkbl]

sorry but i am not paying for adverts. i get why they want to do it and why netflix etc are doing it but it feels wrong to pay for adverts lol.

if i'm being shown ads then i expect to be getting access for free (well, i know my data is what pays for it lol). companies are far too greedy. they want our data AND money.

 

[SanderEvers]

Get ready for the next price hike for the no ads tier if/when this is implemented.

Yeah just like some other services do.

1. Introduce ad supported tier for $1 dollar less.
2. Increase price of normal tier by $5
3. Increase price of ad supported tier for $1-$2.

 

[k1121j]

I feel like they are already creeping ads in to shows. if i wanted to watch previews of other shows i would, its annoying to have to skip three time just wo watch a show. its not worth it price as is with ads that's for sure due to its super limited content. Don't get me wrong some of the content is great.

 

[krspkbl]

Yeah just like some other services do.

1. Introduce ad supported tier for $1 dollar less.
2. Increase price of normal tier by $5
3. Increase price of ad supported tier for $1-$2.

Netflix are already working on yet another price increase.

The ad tier is £4.99 here. I suspect it'll be at £7 soon. And the standard tier will go from £10.99 to £11.99-12.99. Their stupid money grabbing 4K tier will probably hit ~£20 (currently £17.99 lmfao).

 

[krspkbl]

I feel like they are already creeping ads in to shows. if i wanted to watch previews of other shows i would, its annoying to have to skip three time just wo watch a show. its not worth it price as is with ads that's for sure due to its super limited content. Don't get me wrong some of the content is great.

I know Amazon would show previews even though I had paid full price for Prime (not just video). It's infuriating. Now they are charging more to NOT see ads.

I got Apple TV+ 3 months free with my MacBook Air and i think i've only added 3 shows to my watch list. I'll accept the offer soon but I can't see myself subscribing long term. The library looks bad. On my list is Silo, Severance, and The Morning Show (i think that's what it's called). I did watch a free episode of Ted Lasso but not sure of that but I might give that a shot.

 

[j26]

I'm on a free trial of Apple TV+ at the moment after buying a Mac Mini last year. I only activated the trial about a month ago.

Based on what I've seen so far, unless the ad supported tier is free I won't be keeping it.
The content just isn't compelling enough for me. Other streaming services provide me more of what I want to watch.

 

[Isengardtom]

Netflix are already working on yet another price increase.

The ad tier is £4.99 here. I suspect it'll be at £7 soon. And the standard tier will go from £10.99 to £11.99-12.99. Their stupid money grabbing 4K tier will probably hit ~£20 (currently £17.99 lmfao).

I cancelled mine. Will alternate between the different providers from now on

 

[krspkbl]

I'm on a free trial of Apple TV+ at the moment after buying a Mac Mini last year. I only activated the trial about a month ago.

Based on what I've seen so far, unless the ad supported tier is free I won't be keeping it.
The content just isn't compelling enough for me. Other streaming services provide me more of what I want to watch.

i don't think netflix is all that great anymore but i have about 10 things on my watch list. much better than Apple TV+.

whenever Neuromancer comes out I'll pay as much as Apple want for me to watch it

 

[coffeemilktea]

The ad-free zero-dollar tier looks more enticing every day.

🏴‍☠️⚓⛵

 

[krspkbl]

I cancelled mine. Will alternate between the different providers from now on

yeah same. i don't subscribe to any service every month. i usually bounce between Netflix and Amazon. I haven't subbed to Disney+ in a long time lol. I'll use my 3 month free trial of ATV+ but I can't see myself actually paying for it.

The rest of the tv subs don't interest me.

 

[krspkbl]

The ad-free zero-dollar tier looks more enticing every day.

🏴‍☠️⚓⛵

Argh ah ha mate, I wouldn't blame others for sailin' them seas. These companies ruined what was great about streaming and they are way too greedy now.

edit: no doubt both our posts will soon be sunk to the bottom of the ocean!

 

[cgs1xx]

Turns out that all these streaming services just want to be classic tv channels 🤷🏻🤷🏻
Next thing you know classic tv will be ads-free

 

[j26]

i don't think netflix is all that great anymore but i have about 10 things on my watch list. much better than Apple TV+.

whenever Neuromancer comes out I'll pay as much as Apple want for me to watch it

I'm mainly working through Disneys catalogue at the moment, but my wife loves some Netflix shows. My daughters all seem to be split between Disney and Netflix, so they have to stay, for the moment.
There's also Prime Video which comes bundled with my Amazon Prime - but I don't use that much.

Silo is definitely a highlight on Apple TV+!

 

[Mitthrawnuruodo]

I'm already p**sed at Apple for having trailers for other shows before episodes, so full-on ads would not go down well with me...

Now, since I get Apple TV+ via Apple One, I'm not sure I'll actually get rid of them, but it would mean I didn't actually watch any thing... and that feels like the most feeble, empty threat I've seen in a while, but it's all I got...

 

[k1121j]

I know Amazon would show previews even though I had paid full price for Prime (not just video). It's infuriating. Now they are charging more to NOT see ads.

I got Apple TV+ 3 months free with my MacBook Air and i think i've only added 3 shows to my watch list. I'll accept the offer soon but I can't see myself subscribing long term. The library looks bad. On my list is Silo, Severance, and The Morning Show (i think that's what it's called). I did watch a free episode of Ted Lasso but not sure of that but I might give that a shot.

The first two are super great shows I really got in to them. It’s a long wait for season two of Silo so pace yourself.

 

[krspkbl]

Turns out that all these streaming services just want to be classic tv channels 🤷🏻🤷🏻
Next thing you know classic tv will be ads-free

I'm mainly working through Disneys catalogue at the moment, but my wife loves some Netflix shows. My daughters all seem to be split between Disney and Netflix, so they have to stay, for the moment.
There's also Prime Video which comes bundled with my Amazon Prime - but I don't use that much.

Silo is definitely a highlight on Apple TV+!

I only used Disney for Star Wars and some old Disney/Pixar animated movies. If I ever want to rewatch Star Wars i'd sub for a month or whenver Toy Story 5 comes out lol. I didn't really enjoy some of the SW shows and the last Mandalorian sucked. There's nothing else on it for me.

 

[GeoStructural]

Even when it was free it wasn't appealing.

Because of my investment in the ecosystem I have had several free trials some as long as 1 year... No one in my household was using it, ever.

 

[GDF]

I wish we all had the will power to stop any of these streaming companies to keep raising prices, especially on the add free tiers. If everyone just canceled would send a powerful message. I know that would never happen, but that is what it will take to stop this stuff from happening.

What makes the increases worse, is the streaming companies keep adding sports, which are so overpriced now with the millions being paid to the athletes of any sport, which then help contribute to the costs increasing. They should have sport tiers and raise those prices and keep non sports tiers for the many people that could care less.

I am a sports person, but I could don’t have Netflix and other streaming companies for sports.

 

[cgs1xx]

What do people watch on Disney+ apart from Star Wars?
🤔

 

[GeoStructural]

let the creepy tracking begin

But... But, Apple would NEVER!

/s

 

[I_Sheep]

sorry but i am not paying for adverts. i get why they want to do it and why netflix etc are doing it but it feels wrong to pay for adverts lol.

if i'm being shown ads then i expect to be getting access for free (well, i know my data is what pays for it lol). companies are far too greedy. they want our data AND money.

Do you not think they’re already rinsing you for your data? Ad tiers are more profitable for the streaming platforms than they’re lower paid ad-free tiers

 

[atomwork]

At some point, streaming becomes so expensive that the managers of these companies are oddly asked if it's easier for us customers to watch them on the Fmoviez site alike and don't pay. The entire beauty of streaming was to have low prices.