Without questioning the website? That pretty much throws eBay out of the window depending on how you are looking at it. If you are doing an early upgrade or buying the iPhone for full price, then you should buy it through Apple rather than Verizon. Verizon is going to charge you $50 more than Apple will unless you buy it for the subsidized price of $199/$299. You didn't really mention what you were looking for. If you don't care about extending/signing a new contract, then the cheapest price is $199/$299. No website will sell you a iPhone 4 without a contract for that price point, thus making it the cheapest.